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How can Vitale Caturano develop new business?

Vitale Firm Day 0917

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Page 1: Vitale Firm Day 0917

How can Vitale Caturano develop new business?

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Make your industry experts known.

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Through the media.

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Let people find you when they are looking.

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Where do you go when you want to find information?

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Boston CPA Firms – 270

CPA Firms in Boston - 75

Boston Accounting Firms – 590

Boston Wealth Management – 720

Boston Technology Consulting – 110

Boston Management Consulting - 880

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Are you 1st Position?

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What do you think of companies that you cannot find?

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Let people find you when they are looking.

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Who is searching?

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CFO? CEO?

Journalist?

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Where are they searching, finding, or even giving information?

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What if I told you Vitale Caturano could be in front of more targets when they are looking?

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In a way that your competitors cannot compete?

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There is a unique agency in Boston.

Founded in February, 2004.

They have a collaboration of 16 industry

veterans that bring an unparalleled depth

of branding, advertising, marketing and

public relations experience.

They offer lead generation through cutting

edge marketing techniques involving New

Media. Techniques that will give Vitale

Caturano unique advantages over their

competition.

Who are they?

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OUR MANAGEMENT TEAM

Unusual Suspects

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What we are doing for you…

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Search Engine Optimization

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WHAT IS SEO/PR?

SEO/PR = Innovative approach that combines Public Relations with Search Engine Optimization generating more sales leads and publicity through crafting/optimizing press releases and e-zine newsletters.

Additional Benefits Include:• Your Website’s Rankings • The number of Referrals from Search

Engines• Increased Qualified Prospects/Customers

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The Importance of SEO/PR76,632 Searches

31,260 Searches

141,360 Searches

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The Importance of SEO/PR

Whoosh Announces New International WebsiteReuters, NYC – 1 hour agoWhoosh today announced a new Website developed by legendary Internet consulting firmMolecular out of Watertown, Massachusetts. “the capabilities impressed us….” Proclaimed Whoosh CEO, Suzanna Banana

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The Importance of SEO/PR

Whoosh Announces New International WebsiteReuters, NYC – 5 days agoWhoosh today announced a new Website developed by legendary Internet consulting firmMolecular out of Watertown, Massachusetts. “The capabilities impressed us…” Proclaimed Whoosh CEO, Suzanna Banana

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The Importance of SEO/PR

Whoosh Announces New International WebsiteReuters, NYC – 5 days agoWhoosh today announced a new Website developed by legendary Internet consulting firmMolecular out of Watertown, Massachusetts. “The capabilities impressed us…” Proclaimed Whoosh CEO, Suzanna Banana

Fashion World Excited By New Designer’s AMAZING Web SiteVogue – 3 hours ago“This site carries an extraordinary range of designer women’s clothes and running shoes. We were delighted with the ease of navigation and the shopping cart functionality of this site. The free shipping and overnight options were particularly desirable. If there were shortcomings in the site, they were not immediately evident to this reporter…

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Whoosh Announces New International WebsiteReuters, NYC – 5 days ago,,,Whoosh today announced a new Website developed by legendary Web-build firmMolecular out of Watertown, Massachusetts. “The capabilities impressed us…” Proclaimed Whoosh CEO, Suzanna Banana

Fashion World Excited By New Designer’s AMAZING Web SiteVogue – 3 hours ago“This site carries an extraordinary range of designer women’s clothes and running shoes. We were delighted with the ease of navigation and the shopping cart functionality of this site. The free shipping and overnight options were particularly desirable. If there were shortcomings in the site, they were not immediately evident to this reporter…

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Whoosh Announces New International WebsiteReuters, NYC – 5 days ago,,,Whoosh today announced a new Website developed by legendary Web-build firmMolecular out of Watertown, Massachusetts. “The capabilities impressed us…” Proclaimed Whoosh CEO, Suzanna Banana

Fashion World Excited By New Designer’s AMAZING Web SiteVogue – 3 hours ago“This site carries an extraordinary range of designer women’s clothes and running shoes. We were delighted with the ease of navigation and the shopping cart functionality of this site. The free shipping and overnight options were particularly desirable. If there were shortcomings in the site, they were not immediately evident to this reporter…

Press coverage sometimes show up in the natural search results, too.Whoosh Launches E-Commerce Site – BusinessWeek – 1 days ago

Whoosh site a hit with women – Vogue – 3 hours ago

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Vitale Caturano Shareholder William Kracunas Named To Boston Business Journal’s 40 Under 40 List

This release went live on 2008-09-12 and is 6 days old. Lifetime PR Activity: 28712

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The Importance of SEO/PR

What is one of the largest circulation newspapers in the world?

• 1 Million people read/subscribe to the New York Times

• Google’s News Tabs has 10.3 million searches per month

• Yahoo’s News Tabs has 33.7 million searches per month

• THE WAY PEOPLE GET THEIR NEWS IS CHANGING!

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What Else?

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Social Media Marketing

Social Media Marketing is Pushing Messages Through New Media Channels

• Blogs: A valuable resource for tracking industry trends and hot-button topics (currently there are 112 million Blogs in the world, not including the 72 million in China)

• Multimedia: Online video sharing represents one of the fastest-growing media sectors (250 million video clips watched daily, YouTube has twice the reach of MTV)

• Social Media News Releases: News Releases that combine text with a host of social and multimedia elements, including photos and video, links to blogs, digital tags, RSS Feeds and SEO (See SEO/PR)

• Bookmarking and News Sharing: Elevating the readership of news releases by tagging the release on sites such as Digg and Del.icio.us

• Social Networking Sites: Influencing through social networking sites

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SCREENSHOT OF LinkedIn Group

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VIRAL VIDEO PLAYED HERE

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RECAP

Social Media Marketing is Pushing Messages Through New Media Channels

• Blogs: A valuable resource for tracking industry trends and hot-button topics (currently there are 112 million Blogs in the world, not including the 72 million in China)

• Multimedia: Online video sharing represents one of the fastest-growing media sectors (250 million video clips watched daily, YouTube has twice the reach of MTV)

• Social Media News Releases: News Releases that combine text with a host of social and multimedia elements, including photos and video, links to blogs, digital tags, RSS Feeds and SEO (See SEO/PR)

• Bookmarking and News Sharing: Elevating the readership of news releases by tagging the release on sites such as Digg and Del.icio.us

• Social Networking Sites: Influencing through social networking sites