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Atal Malviya from www.odimax.com has take the session in Ashridge MBA about Value Creation through social media. Attached slides presents the way social media can help businesses create value for shareholders and other stakeholders.
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Value creation through Social Media
(On twitter #AshridgeMBA)
Atal Malviya
ODiMaX Ltd.
Ashridge Business School, 06/06/2011
∗ Understanding Social Media
∗ Importance of social media
∗ Stakeholders in SM
∗ Value Creation through SM
∗ Financial
∗ Non financial
∗ Q & A
In this session
∗ How many of you have FB account?
∗ How many of you have Twitter account?
∗ How many of you have LinkedIn account?
How Many?
∗ Web 1.0 and Web 2.0
∗ User generated content
∗ Engagement
Social Media
" People might be more interested over a dead squirrel in their front yard than they are over thousands of people in Africa dying.” – Mark Zuckerberg
Importance of SM
∗ 95 million people tweet everyday
∗ 7 billion pieces of content are shared per week on FB
∗ YouTube is the second largest search engine on the web
∗ Facebook usage is up 40% since last year
∗ Twitter is adding 300,000 users a day…
Importance of SM
∗ Is it another Dotcom bubble?
∗ How Social Media can help businesses?
∗ How Social Media can harm businesses?
∗ Is it another Dotcom bubble?
Some Qs -
Value Creation
SM Stakeholders
∗ Shareholders
∗ Customers/ Consumers
∗ Supplier
∗ Employees
∗ Other businesses
Value for Key Stakeholders
∗ How these are creating value through SM?
∗ Coca - cola
∗ Ashridge
∗ Consumer
Some Qs
∗ Radian6 – Financial
∗ Green Peace - Environmental
∗ HBR – Customer engagement
∗ Kenneth Cole – Value destroyed
∗ Manchester United – Corporate Governance
∗ Heathrow – Customer service
Some examples
∗ SM Enablers (Facebook, Twitter, LinkedIn etc.)
∗ SM Users (Coke, EasyJet, Delta Airline, GAP etc.)
∗ SM Mediators (Radian 6, ODiMaX, FarmVille etc.)
Key classification of companies on SM
∗ How to value social media companies?
∗ Standard valuation methods are not right at this stage
∗ Innovation in Valuation
∗ Reverse engineer the existing businesses
∗ Derive per user value
∗ Final valuation depends on user base
Is FB $80 billion?
Is FB $80 billion?
∗ Customers profiling through followership
∗ Customers insight through engagement
∗ Customer advocates
Value through Consumers
∗ Real time free flow of information
∗ Financial value – Groupon
∗ Sharing of resources – DropBox
∗ Video
Value to Consumers
∗ You can reach me on –
∗ @Twitter – AtalMalviya
odimax
∗ @FB – facebook.com/AtalMalviya
∗ @Email – [email protected]@odimax.com
∗ @Phone – Please email ☺.
Thanks
