Värdeskapandets Nya Logik - Det Uppkopplade Samhället

Mikael Eriksson Björling Director Networked Society Lab Ericsson Stockholm 151020

Värdeskapandets nya logik

Mikael Eriksson Björling | Ericsson Internal | © Ericsson AB 2015 | 2015-09-02 | Page 2

1991: Total Cost $3054.82 (ca 36000 kr idag) 2015: Smartphone $40.00 (ca 350 kr)

24 years

Mikael Eriksson Björling | © Ericsson AB 2015 | 2015-10-21


MOBILITY – BROADBAND – CLOUD FROM INVENTION TO GENERAL PURPOSE TECHNOLOGY

INSTALLATION TRANSFORMATION

Mobility, Broadband and the Cloud are becoming the foundation for all other areas of society to operate and innovate upon



Progressive Innovation

EXPONENTIAL PERFORMANCE

UBIQUITOUS REACH

NEW SCALE IN ECONOMICS

MOBILITY BROADBAND CLOUD



NEW LOGIC

ANY THING THAT CAN BE CONNECTED WILL BE CONNECTED, SMART AND INTERACTIVE

ANY RESOURCE THAT CAN BE SHARED WILL BE SHARED, ENRICHED AND ABUNDANT

ANY RESHAPING IDEA THAT CAN BE TRIED WILL BE TRIED AND TRIGGER CHANGE



NEW ASSETS

ANY THING THAT CAN BE CONNECTED WILL BE CONNECTED, SMART AND INTERACTIVE

ANY RESOURCE THAT CAN BE SHARED WILL BE SHARED, ENRICHED AND ABUNDANT

ANY RESHAPING IDEA THAT CAN BE TRIED WILL BE TRIED AND TRIGGER CHANGE

USERS THINGS

PLATFORMS DATA



Transforming industry sectors



Communality Experience



Mobility Experience



Exchange Experience



Culture Experience



NEW MEDIA ROLES

Spotify

HBO Amazon

iTunes

Netflix Muve Wimp

Blizzard

Media Services Streaming music, on-line games, web & IP TV, web

news, media apps

21.7 BUSD

28.7 BUSD

33.8 BUSD

39.8 BUSD

48.5 BUSD

58.4 BUSD

68.7 BUSD

80.0 BUSD

92.0 BUSD

104 BUSD

Media Products Records, CD, Newspapers, Game sw, Concerts

2007 2016

381 BUSD

352 BUSD



Utilities Health

MEDIA – A FIRST MOVER

Media

Transport

MOBILITY - BROADBAND - CLOUD

ICT MEDIA 23%

Streaming music, on-line games, web & IP TV, web news, media apps, etc.

Etc.



Industry Transformation Determining forces

EVOLUTION DISRUPTION

OUTSIDE DRIVE

INSIDE CONTROL



Industry Transformation Determining forces

Outside Drive › New consumer behavior › Changed regulatory rules › Disruptive technology › Redefined competition

Inside Control › Definition of core business › Scale gain opportunities › Maturing technology › Consolidation

Disruption › Establish new position › Replace current value logic › Build value from alternative assets › Create radically new market

Evolution › Expand from established position › Reinforce existing value system › Improve offering to current market › Focus on efficiencies



ICT-Led Transformation

Value Chain Effectiveness Improved offering to current market

Redefined Eco-system Profoundly new offerings creating new market


Value Chain Efficiency Better performance of current offerings

Reshaped value systems Synergy offering across industries

OUTSIDE DRIVE

INSIDE CONTROL



Reshaped business

OUTSIDE DRIVE

INSIDE CONTROL


Self-driving car as a service Car / ride sharing

e/m-ticket Smart navigation

Traffic management

National e/m-ticket

Connected car

Collaborative logistics

Dynamic transport service



Strategic focus

ENCOURAGE USER CO-CREATION

DEVELOP NEW PLATFORMS

MAKE SENSE FROM DATA

ESTABLISH NETWORKED PRACTICES

DIGITIZE BUSINESS RESOURCES

INNOVATE IN SERVICE

BUSINESS

OPERATIONAL EXCELLENCE



Positive society impacts

GDP GROWTH EDUCATION

JOB CREATION HEALTH

TRANSPARENCY LOW CARBON

ECONOMY USAGE

AFFORDABILITY

INFRASTRUCTURE ICT

MATURITY

TRIPLE

BOTTOM LINE

ENVIRONMENT

ECONOMY

SOCIAL


Business

Värdeskapandets Nya Logik - Det Uppkopplade Samhället