www.scout24.com

www.scout24.com

Cologne | August,26th 2013 | Stefan Lemper

Utilizing Corporate Assets Acceleration and Incubation at Scout24

Scout24 Group One of Europe's leading corporate groups of online market places

History of Starting Up New Ideas

1998 Scout24 was founded by Joachim Schoss und Christian Mangstl 1999 Official launch of two portals AutoScout24 und ImmobilienScout24 2000 Launch of FinanceScout24, JobScout24, FriendScout24, GesundheitsScout24 and ShoppingScout24 2002 Launch of TravelScout24 2004 T-Online International AG acquires Scout24 2005 Launch of ElectronicScout24 2009 Launch of iPhone Apps „AutoScout24 to go" and "ImmoScout24". 2010 ImmobilienScout24 launches its startup incubator YOU IS NOW in Berlin 2012 YOU IS NOW opens in Munich, at the official HQ of the Scout24 group

We know what Startup Life really means…

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Analysis: Relevant Strenghts for Supporting Startups Why should we run an incubator…

Market know how and reach

Online DNA & innovative culture

Track record to build online brands

Marketing & scaling is core competence

Core know how and competences are centralized and accessable

YOU IS NOW | Stefan Lemper

Our Offering at YOU IS NOW

Strategic value put into productized and quantified packages optimized for

startups

Goals for

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New Products, Markets & Models

• Ideas from internal and external sources

• Access to new/additional business

• New Monetization

Know How Transfer

• Between Scout and Start Ups vice versa

• In terms of markets, technology, tools…

Image/Employer Branding

• Younger & more innovative

• Attractiveness for new employees

• Leverage Berlin and Munich

RoI • New revenue streams

• Higher monetization of current user base

• Increase in valuation

YOU IS NOW | Stefan Lemper

Scope of YOU IS NOW Munich

Leveraging internal and external ideas for existing as well as new markets

Examples

MyCleaner Mobile Car Cleaning

YOU IS NOW | Stefan Lemper

Next Steps

• Further integrations & optimization

• New contacts to corporate customers

Mentoring/ Network Scaling Reach

•Integration & banner

campaigns on

AutoScout24

•Co-branding

•Online marketing: SEO, SEM,

ad creation, usability

•Development: Design, Coding, etc.

•Mentoring from AS24 MD

•PR: Press release YOU IS

NOW and AS24 with

mycleaner as partner

myCleaner Promotion Event Press Reviews

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YOU IS NOW | Stefan Lemper

Thanks