1. #socialc20Using Social Media Learnings forOverall Brand StrategyPresented By:Michelle SpellerbergSr. Director, Emerging Media Solutions@mspellerberg@ ll b

2. CareerBuilderThreeSegments EmployersJob Seekers Employees 3. CB Core For Job Seekers For Employers 4. CB Other http://www.careerbuilder.com/socialmediaCareer-Building Resources Vertical Diversity 5. BE CUSTOMERCENTRIC 6. What Job Seekers WantResponsestorealissuesthecompanyisfacingResponses to real issues the company is facing Passive Active ContestsandgiveawaysThecompanyhavingfunwithitsfans Careeradvice 73% Questionsandanswers want Companyrecognitionorawardstot see Photosofcompanyevents jobs CurrentemployeeexperiencesortestimonialsNewjobopportunities 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0%Source: 2010 Personified Social Media Survey 7. The Social Job Seeker55% said interacting with a companyvia social media gives them a strongerconnection to the brand71% expect a company to respond toquestions on social media40% are more likely to apply to a jobat a company with a social mediapresenceSource: 2010 Personified Social Media Survey 8. Be Customer Centric DODONT Ask what your Talk about yourself only customers want Be bland Make it relevant Respond to only Personalizequestions and negative communications posts Find your brand Be afraid to have some advocates ad ocatesfunf n 9. Make It Easy 10. Easy To Do Business With 11. BE EMPOWERING 12. Be EmpoweringDODONT Create new content Auto feed your blog to other platforms Form relationships with your customers Give incomplete a s es answers Use your biggest brand advocates: your Be afraid to have some employees fun Share responsibilities with other departments 13. Thought Leadership 14. CB Community Builders Community promise has helped community managers and our community Cut down on internal questions Have an emergency preparedness plan / hierarchy of where certain questions go 15. BE INFINITE 16. Yeknom Inc. 17. Be InfiniteDO DONT Bring them back for Provide dead ends more Be self centric Be social media ag ost c agnostic Get ahead of the technology curve Give them a reason to share Create it and leave it Allo m ltiple way to Allow multiple a personalize 18. Monk-e-mail www.careerbuilder.com/monk-e-mail 19. Monk-e-maker 20. Communication is Changing: Change With ItINNOVATIONPROCESSBe Infinite Be Be CustomerEmpoweringCentric 21. But Wait, Theres More! Michelle Spellerberg michelle.spellerberg@careerbuilder.com @ p @mspellerberg g linkedin.com/in/michellespellerberg CB Social Solutions @cb_social slideshare.net/cbsocial flickr.com/cbsocial thehiringsite.careerbuilder.comwww.careerbuilder.com/wantme