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Universal Brands: Giving brands local relevance, presented by Sébastien Van Laere at the Brand2Global Conference in London (UK) on Tuesday September 17, 2013/
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Survival in
the City
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Generation
Y(oung)
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Fast Growing
Economies
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Global Brand Tribes
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Making Brands Locally Relevant
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Leap frogging
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Reverse
Innovation
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Commercialization
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Customer
Dialogues
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Celebrate Diversity
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Take your Time
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Be Agile
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Lost in translation
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Language
is only 10%
of Culture
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Motiv(n)ation
#1
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The battle of
the screens
#2
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Different
Country, Different
Story
#3
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Managing Expectations
#4
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Playing for
Attention
#5
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How people
Say things is
equally
important as
what they say
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Meet (y)our New Colleagues!
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Filling our
Blind Spots
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Our Eyes and Ears
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@tomderuyck
Digging Deep Getting Close &
@tomderuyck
(Re)Defining The ‘category’
@tomderuyck
Understanding the
‘Brand Universe’
@tomderuyck
Re/Innovation
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Sharing is Caring
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uk.linkedin.com/in/sebastienvanlaere
@Sebastienvl
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Stay Hungry!
Head of Research Communities
