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SNAPCHAT
I wrote this note on my
phone in 2012, at 22 years old…
…I recently updated it for 2016.
• Snapchat is no longer a “sexting app for teenagers” - it’s a serious social media player
• Gives everyone the opportunity to create their own personal television channel, where they are the producer, director, and the star
• Question of the year friends will ask each other is “What’s your Snapchat?”
It got some great reactions…
“Why on earth am I buzzing
about Snapchat?”
Here are the facts…
More videos are shared on Snapchat than Facebook, making it the second
largest video platform behind YouTube
Snapchat has more daily active users than Twitter
Bloomberg 2nd June 2016
Media buying opportunities on Snapchat
Geo-Targeted filters and lenses by P&G for Star Wars promotion
Sponsored ‘stories’
Media buying opportunities on Snapchat
Discover channel ads & takeovers (display)
Media buying opportunities on Snapchat
Publishers in Discover
However, right now the real opportunity is in content creation
1. Find an outgoing team member who you trust
2. Give them your Snapchat, make it fun & entertaining about your brand
3. Promote channel to existing audience/in existing media
= An audience you have created will be happy to watch your brand as entertainment every day, where you can expose them to messaging as required
Each of his Snaps gets about 1.7 - 2 million views a day, and he
publishes multiple of these a day.
That’s around half the audience who tuned
Top Gear series got on it’s opening show…
We can argue about video view statistics & what counts as a view all day long, but there’s one thing that trumps data.
All you need to do is ask yourself….
What are people paying attention to?
And as my good friend DJ Khaled
will tell you…
Snapchat is, and will be, (major) key for
brands
THANK YOU