Redefining Tyre Management

Dr Andrew Pryce

Founder and Managing Director Sigmavision Ltd

2016 Tyresafe survey

• 10 million vehicles. with illegals tyres in UK pa.

• Poor attitude towards tyre safety.

• Largest contributing defect to accidents.

RA S50007 accident stats

• 2.2 million MOT failures due to illegal tyres.• 15,000 convictions over the last three years for illegal

tyres.

Year Total KSI

2015 908 (35%) 162

2014 1,125 (35%) 224

2013 968 (34%) 176

2012 1,238 (39%) 194

2011 1,136 (36%) 205

Measurement technologies

3D laser scanning• 300,000 data points.

• 50mm tyre patch.

• <0.2mm accuracy. and reliable even on wet and dirty tyres.

• 1,300 Drive Over ramps sold to date.

3D laser scanning

Workshop owner:

“The possibility exists to double tyre sales”

3D laser scanningTypical workshop = 100 cars per week

BEFORE Units pw Units pw % Revenue per unit pw

Totalrevenue pw

GM % GM pw

Tyres 25 6.3% £60 £1,500 15% £225

Alignments 15 15% £75 £1,172 65% £731

Total £2,672 £956

AFTER Units pw Units pw % Revenue per unit pw

Totalrevenue pw

GM % GM pw

Tyres 100 25% £60 £6,000 15% £900

Alignments 60 60% £75 £4,500 65% £2,925

Total £10,500 £3,825

Additional margin = £2,869 pw @50% conversion = £1,435 pw = £74,590 pa

Diagnosing tyre wear

Diagnosing tyre wear

Tyre safety day, Warrington

Tyre safety day, Warrington

Under inflated Mixed tyreson axle

1 in 5 Vehicles

with mixed treads on axle

27%22%

Tyre safety day, Warrington

NEVER checktheir tyres

10% of tyres

worn to <3mm

58% 12% 12%

EDGE wear

Tyre safety day, Warrington

Under-inflated

Under-inflatedTread <3mmMisaligment

Tread <3mmMisaligment

MismatchTread difference

Mismatch

Mismatch all 4 tyres

80 vehicle car park survey

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TREAD DEPTH IN MM

80 vehicle car park survey

Tread depth Uneven wear

3-5mm

>5mm

<3mm

40%56%

4%

0.5-1mm

<0.5mm

>1mm

18%65%17%

80 vehicle car park survey

Under inflation Over inflation

>1mm

<0.5mm

0.5-1mm

17%75%

8%

<1mm

>1mm

9%

91%

“Beyond the Workshop”

• Free tyre checks

• Car parks

• Supermarkets

• Petrol stations

“Beyond the Workshop”

Motorist

Service

MOT

Accident

Self inspect

Dealership

Tyre centre / ind workshop

Online dealer

50% motorists neglect basic vehicle maintenance (NFDA, 2014)

“Beyond the Workshop”

Motorist

Service

MOT

Accident

Self inspect

Dealership

Tyre centre / ind workshop

Online dealer

Tyre retailer incentives

• Car parks

• Retail

• Forecourts

Improved trust and client retention

“Beyond the Workshop”

• Strategy now in trials.

• 200 vehicle study.

• Modifications to the workshop ramp for the general public.

• Powerful method to fill CRM system.

• Responsibility is ours to engage with motorists and educate them.