KWD Webranking Forum 2012

London, November 29th

MOVE PEOPLE

2012

MAKE IDEAS FLOW FURTHER & FASTER WITH TWITTER

Andy Murray has just made me cry. The man is a God. I’m so

happy. 2:08 AM - 11 Sep 12

Jimmy Carr @jimmycarr

Brilliant Andy Murray. When we think of this date we will always

remember your historic victory. 8:55 AM - 11 Sep 2:08 AM - 11 Sep 12

Frankie Boyle @frankieboyle

Tweets

Like I said before, those BRITS are some PEDALIN’, RECORD

BREAKIN’, MUTHACYCLINPHUCCAS!! Congrats UK!

@SamuelLJackson Samuel L. Jackson 4 Aug 12

@SamuelLJackson Probably my favourite tweet of all time.

Thanks!

@chrishoy Chris Hoy 4 Aug 12

Expan

d

Favorit

e

Retwe

et Reply

Tweets

Like I said before, those BRITS are some PEDALIN’, RECORD

BREAKIN’, MUTHACYCLINPHUCCAS!! Congrats UK!

@SamuelLJackson Samuel L. Jackson 4 Aug 12

@SamuelLJackson Probably my favourite tweet of all time.

Thanks!

@chrishoy Chris Hoy 4 Aug 12

Expand Favorite Retweet Reply

The people you’re most interested in

37%

49%

37%

36%

music

tv channels/shows

film & entertainment

retailers

Source: Compete UK, 2012

Twitter is the shortest distance between you

and what interests you most

Twitter is the shortest distance between you

and what interests you most

@ #

Closer to TV

PLANE

CRASH

0.07% Standard Display

1-3% Promoted Tweets

11-15% with a Promoted Trend

Twitter users engage

Source: Twitter UK Internal 2012; Doubleclick Year in Review 2011

Twitter users convert online

Mobile app downloads

3x download rate

4x earned downloads

92% of users played 3+

times

Twitter users convert offline

#FrappuccinoHappyHour

49% av. engagement rate

+68% in-store/check-in

39

%

42

%

43

%

45

%

45

%

45

%

48

%

51

%

57

%

WHAT DO USERS RETWEET?

Twitter users share

Source: Compete UK, 2012

Paid media amplifies all actions

LG NECTAR

4x higher unique reach

2.5M

2.0M

1.5M

1.0M

0.5M

days

LG

Nectar

Promoted products drive more

spend

en

ga

ge

me

nts

= mentions

Source: Twitter UK Internal, 2012

Twitter moves brand messages further and

faster

VisitEngland @VisitEngland

England lose on penalties. For more on our culture and traditions go to

visitengland.com ;)

Expand Favorite Retweet Reply

24 Jun

In 140 characters

10k Retweets

Through richer media

PUMA @PUMA

Join #teamPUMA by sending us your pose like

@YUVSTRONG12 pic.twitter.com/sqhz3ePQ Favorite Retweet Reply

PUMA

Through richer media

PUMA @PUMA

Favorite Retweet Reply

PUMA

PEPSI

Promoted by Pepsi

Pepsi @Pepsi

Let's get this

#NickiMinajConcert livestream

started!!#NickiMinajNOW

Via distributed

content

Integration with other media

Walking the floor with customers

@ronandunneo2

MOVE PEOPLE