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Full video here: http://www.catchtalk.tv/events/digitalmediastrategies?video=revolutionary-advertising-why-native-and-mobile-are-the-marketing-future-bruce-daisley-md-twitter Bruce is the Managing Director of Twitter UK. He joined Twitter in 2012 having previously ran Google's display business. At Google, Bruce had responsibility for YouTube and the Google Display Network. He has also worked at Emap/Bauer and Capital Radio. In 2010 New Media Age recognised Bruce as having made the Greatest Individual Contribution to new media in the UK.
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HOW NATIVE ADS AND MOBILE ARE GAINING GROUND
!Bruce Daisley, Twitter UK
REVOLUTIONARY ADS
Looks and feels like the content
around it
Looks and feels like the content
around it
Looks and feels like the content
around it
@TwitterAdsUK
EE @EE
Promoted by EE
Being unable to turn and walk in the opposite direction without first taking out your phone and frowning at it
Very British Problems @SoVeryBritish
It’s good that Benedict Cumberbatch is flexible on when photographers should and should not be ‘showing the world something important’
Popjustice @popjustice
The #SamsungGalaxyS4 - even better on superfast, 4G, only on EE. Pre-order and get an accessory pack worth £54.99: ee4g.me/9pwswS
EE @EE
Promoted by EE
Being unable to turn and walk in the opposite direction without first taking out your phone and frowning at it
Very British Problems @SoVeryBritish
It’s good that Benedict Cumberbatch is flexible on when photographers should and should not be ‘showing the world something important’
Popjustice @popjustice
The #SamsungGalaxyS4 - even better on superfast, 4G, only on EE. Pre-order and get an accessory pack worth £54.99: ee4g.me/9pwswS
“Having a Tweet from a brand in your Twitter feed does not feel intrusive - it feels informative... it just
feel right.”
Campaign Magazine
X80% USE IS MOBILE
source: Twitter Internal Jan 2014: EMEA user deep dive, Nielsen Q4 2014
THE ‘STREAM’
4M+ #BRITS
78K+ TPM VOTES ON TWITTER
1.9M TWEETS ON TRANSFER DEADLINE DAY
source: Twitter Internal 2014
Manchester United @ManUtd
CONFIRMED: #mufc has reached agreement with Chelsea for the transfer of Juan Mata for a club-record fee. #mufcmata pic.twitter.com/tNRGRhUdPS
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@TwitterAdsUK | Confidential
Real Madrid, have you really thought this through? pic.twitter.com/gWGUv4VzBk
Innocent drinks @innocentdrinks
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!
2/3 USERS SEARCH FOR THINGS ON TWITTER AT LEAST ONCE A DAY
source: EMEA user deep dive Nielsen Q4 2013
VOLUME OF CONVERSATION
WED SATFRITUE THU SUNMON
RUN
source: Twitter Internal Jan 2014
Nke Running @NikeRunning
Outrun 2013. #justdoit gonike.me/jdiforum pic.twitter.com/8xoU0mp3Eo
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ADIDAS
OVER 50% OF OUR USERS SAY TWITTER GIVES THEM THE LATEST NEWS FASTER THAN ANY OTHER SOURCES
source: EMEA user deep dive Nielsen Q4 2013
#ADNANDOS
BREAKING NEWS: Details of Adnan Januzaj’s second date leaked....#LADnan pic.twitter.com/bhvZCMzObi
Pot Noodle @Pot_Noodle
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Nando’s @NandosUK
Hey Adnan, the second date’s on us. (P.S. Maybe ditch the trackies?) #AdNandos pic.twitter.com/6P7MIdOnl7
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NATIVE VIDEO
@TwitterAdsUK
NatWest Help @NatWest_Help
Cold in your student flat? DIY winter warmer #uniproof vine.co/v/hMFZhBnZ3Qa
Tweets
@TwitterAdsUK
HOW NATIVE ADS AND MOBILE ARE GAINING GROUND
!Bruce Daisley, Twitter UK
REVOLUTIONARY ADS
