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Twitter Guest Sourcing Seminar for the Mid-Atlantic Innkeepers Conference 2012 Slide notes at http://chefforfeng.wordpress.com/2012/03/06/twitter-guest-sourcing-from-the-mid-atlantic-innkeepers-conference/
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©Forfeng Designs 2012
Guest
Targeting
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Twittiquette
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Be Polite
Try to Answer Back if someone tweets you (real people)
Don’t feel you have to follow people back
Ignore Trolls (or as they say “Don’t Feed the Trolls”)
Feel free to unfollow someone If they direct messaged you a spam or sales pitch
©Forfeng Designs 2012
Who to
follow/follow
back (examples of active people)
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Who to use
your
judgement on
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Who to
follow/follow
back (examples of active people)
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Who to take a pass on
following/following back
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XXX
Block and report
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Put him on a list instead
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Engaging
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Lists
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Engaging
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Twitter Misconceptions
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You don’t have to be “on”all the time
It’s ok to reply later
It’s nothing but sales people/chitchat on twitter
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Profiles
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DMing(Direct Messaging)
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Check your Direct
Messages online *
*check for new followers
too, as twitter doesn’t
always notify you
Don’t spam people
Focus on the soft sell,
compliments work well.
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Personal Favorite Worst
Personal Favorite Best
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Tips
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Being Human is ok
Try to vary tweet types: One sales
tweet to one reply or other type of tweet
Best Ratio is 1 sales / 6 “other”
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Keep tweets and tweets with
links short if possible.
Using the full 140 character
limit has much less chance of
being RTed (Re-Tweeted)
If someone has RTed your
tweet, it’s polite to thank them
©Forfeng Designs 2012
Keep your follower / followee ratios in line
Equal Followers to Followees is fine
Following many more people then following back is not
Not following enough people back is also not recommended (People are less likely
to follow you, if they think you “might”
not follow them back.
©Forfeng Designs 2012
Tools
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http://www.tweetdeck.com/
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http://www.friendorfollow.com/
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https://www.socialoomph.com/
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http://www.locafollow.com/
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https://twitter.com/#!/search-advanced
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Thank
You!