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This is Twitter 101 for anyone in the food and beverage industry. If you seek more in-depth training, email [email protected]
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© 2010 Recipe Marketing
© 2011 Whizbang
The Tweet Smell of SuccessTwitter For The Food And Beverage Industry
© 2011 Whizbang
Twitter Global Statistics.
• The 1st tweet was sent March 21st, 2006 by Twitter creator Jack Dorsey
• An average of 460,000 new Twitter accounts are created every day
• Twitter users average 200 million tweets per day• Women follow 2% more people on Twitter & post 12% more
tweets compared to men• 37% of active users on Twitter use their phone to tweet• Thursdays and Fridays are the most active days on Twitter
(16% of tweet volume each)• Twitter ranks 9th in the world’s most popular sites•
•
http://www.marketinggum.com/twitter-statistics-2011-updated-stats/#ixzz1Ti6C6Fch
© 2011 Whizbang
Source: infographic from Digital Surgeons
So Why Use Twitter?
• Quickly share information• Build relationships with
customers and key influencers.
• Monitor your business’ image
Source: Hollis Thomases “Twitter Marketing: An Hour a Day”
What Else Can Twitter Do?
• Build brand awareness • Provide customer service• Build loyalty and retention• Promote products, events,
etc.• Help lead generation and
sales
Source: Hollis Thomases “Twitter Marketing: An Hour a Day”
What Else Can Twitter Do?
• Provide instant updates
and alerts• Get instant feedback• Conduct market research• Find employees• Gain thought leadership • Provide word of mouth
marketing• Increase search visibility
Source: Hollis Thomases “Twitter Marketing: An Hour a Day”
© 2011 Whizbang
So Are You Ready To Tweet?
Profile Area
Trending Topics
Post
Lists
Who to follow
Retweets
Who to follow.
• Follow anyone that can affect your business: media, competitors, customers, vendors, employees, trade associations, influencers
Connect With Food And Beverage Influencers.
• Search.twitter.com• www.Twellow.com/twellowhoods• www.Tweetgrader.com• Advanced Twitter Search• https://twitter.com/#!/search-advanced
Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-customers/
Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-customers/
http://tweet.grader.com
Search Industry Hashtags.
Source: http://www.socialmediaexaminer.com/5-ways-to-use-twitter-to-connect-with-local-customers/
• Hashtags are a simple search tool. People follow hashtags for keywords, events and trending topics. i.e. #food
#thingswelearnedontwitter
Use Friend Or Follow.
Avatar LinkHandle
AvatarHashtag
MentionRetweet
Handle
Build A Tweet Relationship.
• Monitor• Retweet Others• Shout Out to Others
#FF of #Followfriday• Mentions• Give recognition
Build A Tweet Relationship.
• Engage conversation- ask questions, add useful information
• Introduce people• Take the conversation beyond
Twitter - tweetups
© 2011 Whizbang
Don’t Forget Your Recipe Ingredients for Success.
© 2011 Whizbang
Ingredients For Success.
• Clarity• Consistency• Creativity• Commitment
© 2011 Whizbang
Clarity
• Clear budget• Clear marketing goal• Clear Twitter objective• Clear Twitter strategy• Clear target community• Clear metrics for success
Twitter Metrics
• Email subscriptions • Blog subscriptions • Sales Leads
• Change in followers over time
• Klout score • Traffic to website • Event registrations
Twitter Tracking
• URL Shorteners: bit.ly, owl.ly, etc.
• Twitter Alerts: TweetBeep, Twilerts BackTweets
• Twitter Analytics: Twitalyzer, Klout
© 2011 Whizbang
Consistency
• Consistent brand image
• Consistent brand message/voice
© 2011 Whizbang
Creativity
• Creativity with your tweets- Are your tweets relevant,
engaging, memorable and actionable
- Don’t put your Twitter on autopilot
© 2011 Whizbang
Commitment
• Commitment to tweeting success– Post regularly (give
before you get)– Engage authentically– Measure often– Make adjustments– Rinse and repeat
Thank You!
We wish you great tweeting success.
Follow us @recipemarketing
© 2011 Whizbang