TV+DIGITAL=FRENEMIES?

TV vs Digital

3

TV & Digital

EFFECTIVE

BIG LOUD PUSHY

AD NOISE

5000

ADS PER DAY

8 of 10DON’T NOTICE ADS

7 of 10ARE ANNOYED BY ADS

6 of 10DON’T TRUST ADS

30%

21% 6%

14%

16%

25%

North America

Europe Dev Asia

LatinAmerica

MEA Em Asia

18%world

Ukraine

21%

Source: (C4) Ad Blocking, Base: All respondents

ADS EDGED OUT75 MILLION

NETFLIX

SUBSCRIBERS IN

130 COUNTRIES

EXPECTATIONS FROM

MEDIA HAVE CHANGED

12

NOT SURE WHAT I WANT

GET TIRED FAST

MULTITASK

15

PASSIVE VS ACTIVE

MOBILE TV/PC

FIRST SECOND

70% IN PRIMETIME

Source: TNS/ Connected marketing

78%:DISCONNECTED

22%:COMPLEMENT

MULTISCREEN

SOLUTION: CALL TO ACTION

INFORMATION

BROWSING47%

LINK #WWW

SOLUTION: CALL TO ACTION

COMMUNICATION

SOCIAL MEDIA38%

DiscussInviteVote

SOLUTION: CALL TO ACTION

SUBSCRIBEMOREUPLOAD

ENTERTAINMENT

GAMES25%CONTENT40%

NAVIGATE, COMMUNICATE, ENGAGE

22%: COMPLEMENT

BOOK

Search

Pre-

flight

Inspiration

Ask

friends

Watch

activities

video

Explore

read

comments

Read

blog

Book

taxi

Compare

prices

View

banner

ad

Share

videos

Read

tweet

Source: Google / Shopper Sciences

10.2INFORMATION

SOURCES BEFORE

BUYING

THE CONSUMER JOU RN EY IS NOW

A CONTENT JOURNEY

new seasonCONNECTE

D CASE:

before during after

WE NEED TO BE MORE

CONNECTED TO SATISFY CONSUMERS