Find Your Fan Factor3 Slam Dunk Secrets to Make Them
Stop Scrolling & Start Buying
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THE FAN FACTOR
@MeredithCSP #TriAMA #FanFactor
FANS
@MeredithCSP #TriAMA #FanFactor
Give The Fans What They Want
Focus On Your Fans
WHAT MAKES US A FAN?
via tasteofcountry.com
SENSE OF BELONGING
IT’S NOT ABOUT YOU
✓ Stop Talking
✓ Start Listening
✓ Know Your Fans
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Pay Attention✓ #EpicWins
✓ #EpicFails
Ask yourself WHY…
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Demographic Profile ✓ Age ✓ Income ✓ Job Title ✓ Location ✓ Experience ✓ Lifestage
Create Fan Personas
Psychographic Profile ✓ Buying motivations ✓ Why do they buy? ✓ Why are they a fan? ✓ Why are they loyal?
Create Fan Personas
Create Fan Personas✓ Identify Needs and Wants
✓ Describe Typical Behaviors
✓ Outline Goals for Purchasing
Creating Fan Personas Requires
Brutal Honesty
Factual vs. Judgemental
Emotional Connection
@MeredithCSP #TriAMA #FanFactor
Authentic Images@MeredithCSP
#TriAMA #FanFactor
Represent Your Fan Personas
Think Outside The Box
Think Outside The Box
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Use a Wide Variety of Emotions
@MeredithCSP #TriAMA #FanFactor
Snark is an emotion!
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Nostalgic@MeredithCSP
#TriAMA #FanFactor
How did you know I felt that way?
@MeredithCSP #TriAMA #FanFactor
@MeredithCSP #TriAMA #FanFactor
One Size Does Not Fit All
Match Your Call to Action to the Fan’s Journey
1. AWARENESS 2. CONSIDERATION 3. decision
@MeredithCSP #TriAMA #FanFactor
@MeredithCSP #TriAMA #FanFactor
GetTalk.at/TAMA
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Is Your #FanFactor Livin’ on a Prayer?