Upload
undercurrent
View
3.156
Download
2
Tags:
Embed Size (px)
DESCRIPTION
Why the NBA should crowdfund the next slam dunk contest.
Citation preview
WE MISS GREAT DUNK CONTESTS.
19861986 1976 1984 1985 1985 1985
1986 1987 1987 1988 1989
1990 1991 1992 1993 1994
1995 1996 1997 2000 2002
UNDERCURRENT
1984 2012AVERAGE PER AVERAGE WIN SHARES AVERAGE WIN SHARES/48
WE DON’T WANT NO SCRUBSBUT THAT’S WHAT WE’RE GETTING. THE ALL-TIME GREATS ARE SITTING OUT.
1
1: TLC
2012 DUNK-CONTEST PARTICIPANTS2012 DUNK-CONTEST PARTICIPANTS WHO WE’D LIKE TO SEE IN 2013WHO WE’D LIKE TO SEE IN 2013
PAUL GEORGE KOBE BRYANT
PER: 15.1 PER: 23.4
10.0 POINTS PER GAME 14 ALL-STAR GAMES
8TH-FEWEST FOULS, 2012 5 CHAMPIONSHIPS
CHASE BUDINGER LEBRON JAMES
PER: 14.4 PER: 27.2
9.4 POINTS PER GAME 8 ALL-STAR GAMES
RED CHINSTRAP 3 MVPS, 1 DECISION
JEREMY EVANS KEVIN DURANT
PER: 19.1 PER: 22.6
8.7 MINUTES PER GAME 3 SCORING TITLES
WESTERN KENTUCKY VERY NICE GUY
DERRICK WILLIAMS DWIGHT HOWARD
PER: 12.9 PER: 22.5
8.8 POINTS PER GAME 6-TIME REB. CHAMP
2ND OVERALL PICK, ‘11 HAS GREAT SMILE
I’D RECONSIDER
PARTICIPATING FOR
A MILLION BUCKS.“
”
( )NOT FIVE, NOT SIX,NOT SEVEN, BUT ONE
MILLION DOLLARS.
GREAT, LEBRON. LET’S
TO INCENTIVIZE THE BIGGEST STARS TO PARTICIPATE.
CROWDFUND $1 MILLION DOLLARS
$35K $1MM
2012 PAYOUT:
SHOULD BEIN 2013:
Pledge $1 or more
12,532 Backers
Help determine dunk contest rules
Pledge $50 or more
10,251 Backers
Receive anNBA All-Star Game T-Shirt
Pledge $500 or more
2,890 Backers
Official team autographed basketball
Pledge $1,000 or more
342 Backers
VIP tickets to All-Star weekend
Pledge $50,000 or more
1 Backer
Participate in dunk contest
*Limited (4 of 5)
HOW IT WORKS
RAISE $1 MILLION
REWARD BACKERS
DO SOME GOOD
For the most iconic Slam Dunk Contest of our generation
Through exclusive benefits and insider experiences
By donating anything over the fundraising goal to charity
HELP US HELP YOU. GIVE CROWDS MORE AGENCY.
Dear NBA,
INFLUENCER OUTREACH
TRANSPARENTMETRICS
DEEPER FAN ENGAGEMENT
It results in:
When you fund something...you're buying a ticket on the ride, reserving a front-row seat to the process and endorsing an idea.”
- Fast Company
“
THE ROADMAP
NOV ’12 JAN ’13DEC ’12 FEB ’13OCT ’12
ALIGN ON STRATEGY
LAUNCH(CHRISTMAS DAY)
ANNOUNCE SLAM DUNKLINEUP
INFLUENCER OUTREACH
LET’S LAUNCH WITHIN 6 MONTHS
FINISH BUILDINGPLATFORM
ENGAGE TRADITIONAL OUTLETS
ALL STAR WEEKEND 2013
KICK OFF PLATFORM DEVELOPMENT
SHIP VIDEO
UND.CR/DUNKFOO
UNDERCURRENT
@elan_miller