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CASE: Kotipizza Hungry for sales

Trainers' House Change Managements Success Stories, case Kotipizza

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CASE: KotipizzaHungry for sales

What is Kotipizza?

The largest pizza chain in Northern Europe, consisting of

more than 270 restaurants operating on a franchising

basis all over Finland

15.04.2023 2Trainers’ House – CASE Kotipizza

What is Kotipizza?

Founded in 1987, the chain is regenerating by updating its appearance,

developing its menus as well as continuously and increasingly

investing in responsibility

15.04.2023 3Trainers’ House – CASE Kotipizza

What is Kotipizza?

Kotipizza’s mission is to make the

world a better place one pizza at a time

15.04.2023 4Trainers’ House – CASE Kotipizza

5

FROM CARE ORGANISATION INTO A SALES

ORGANISATION

Trainers’ House – CASE Kotipizza 15.04.2023 6

Kotipizza is one of the most

long-term customers ofTrainers’ House

15.04.2023 7Trainers’ House – CASE Kotipizza

The cooperation started in 1996

and in the spring of 2013, it was time to continue with

sales management

15.04.2023 8Trainers’ House – CASE Kotipizza

We wanted to have a cohesive

and systematic operating model throughout our

field organisation

15.04.2023 9Trainers’ House – CASE Kotipizza

Marko FonsénDirector of Operations

Kotipizza

Regional Managers became Sales Managers and the focus was placed on a

goaloriented approach and management

15.04.2023 10Trainers’ House – CASE Kotipizza

Marko FonsénDirector of Operations

Kotipizza

Kotipizza andTrainers’ House have

a long history behind them and it was natural to include them in the

discussion

15.04.2023 11Trainers’ House – CASE Kotipizza

Marko FonsénDirector of Operations

Kotipizza

In the end, the trainer selection and tools were the

decisive factors

15.04.2023 12Trainers’ House – CASE Kotipizza

Marko FonsénDirector of Operations

Kotipizza

The buying process was very long,

we did our groundwork really well and had already

modified our focus in the planning phase

15.04.2023 13Trainers’ House – CASE Kotipizza

Marko FonsénDirector of Operations

Kotipizza

In this way, the project

was very successful!

15.04.2023 14Trainers’ House – CASE Kotipizza

Marko FonsénDirector of Operations

Kotipizza

TURNING GOALS INTO

DAILY ACTIONS

15.04.2023 15Trainers’ House – CASE Kotipizza

Together, we converted business targets into

everyday activities using the Trainers’ House Impact Map tool

and on the basis of it, constructed a new management model

for the Sales Managers

15.04.2023 16Trainers’ House – CASE Kotipizza

Marko FonsénDirector of Operations

Kotipizza

Impact Map was present throughout the cooperation and

the Sales Managersused it to address the relation between goals and activities

with the entrepreneurs

15.04.2023 17Trainers’ House – CASE Kotipizza

Marko FonsénDirector of Operations

Kotipizza

The training sessions were not about sitting at

lectures but rather, people were constantly engaged

and we addressed everyday challenges at a very

practical level

15.04.2023 18Trainers’ House – CASE Kotipizza

Marko FonsénDirector of Operations

Kotipizza

I have heard a lotof praise within the company:

”The best training I haveever participated in!”

15.04.2023 19Trainers’ House – CASE Kotipizza

Marko FonsénDirector of Operations

Kotipizza

In Impact Map, it is easy to view

the goals and indicators we have set together

15.04.2023 20Trainers’ House – CASE Kotipizza

Marko FonsénDirector of Operations

Kotipizza

We are able to see clearly what we need to do

on a weekly basis to achieve our goals

15.04.2023 21Trainers’ House – CASE Kotipizza

Marko FonsénDirector of Operations

Kotipizza

The progress of the matters we agreed on

were monitored using the Pulssi Change

Management System

15.04.2023 22Trainers’ House – CASE Kotipizza

Marko FonsénDirector of Operations

Kotipizza

15.04.2023 23Trainers’ House – CASE Kotipizza

A FUNCTIONING SALES

ORGANISATION

Trainers’ House – CASE Kotipizza 15.04.2023 24

As a result of the cooperation,

Sales Managers plantheir work better and we

avoided rushed ’putting out the fire’ situations

15.04.2023 25Trainers’ House – CASE Kotipizza

Marko FonsénDirector of Operations

Kotipizza

I liked our trainer very much

15.04.2023 26Trainers’ House – CASE Kotipizza

Marko FonsénDirector of Operations

Kotipizza

He was really committed to our cooperation

and we kept in close contact throughout the change project

15.04.2023 27Trainers’ House – CASE Kotipizza

Marko FonsénDirector of Operations

Kotipizza

In this way, we were able to monitor our goals, the progress

of the work and the results

15.04.2023 28Trainers’ House – CASE Kotipizza

Marko FonsénDirector of Operations

Kotipizza

The inclusive style of training also

gave space to the personnel!

15.04.2023 29Trainers’ House – CASE Kotipizza

Marko FonsénDirector of Operations

Kotipizza

For example, an idea came up during the training about a Garlic War

in which restaurants challenge each other to compete in

additional sales

15.04.2023 30Trainers’ House – CASE Kotipizza

Marko FonsénDirector of Operations

Kotipizza

At best, this generated

+400% of added sales!

15.04.2023 31Trainers’ House – CASE Kotipizza

Marko FonsénDirector of Operations

Kotipizza

Through the sales managers’ management,quality has also risen and the

cooperation supports ourvisual change well

15.04.2023 32Trainers’ House – CASE Kotipizza

Marko FonsénDirector of Operations

Kotipizza

I agree with my personnel in that this

has been the best training package I have beeninvolved in during my whole career

15.04.2023 33Trainers’ House – CASE Kotipizza

Marko FonsénDirector of Operations

Kotipizza

Read more Change Managements

success stories on

www.trainershouse.fi

15.04.2023 34Trainers’ House – CASE Kotipizza

Change Managements CompanyTrainers’ House Plc

+358 20 33 3333 [email protected]

Niittymäentie 702200 Espoo

Finland