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NORTHWEST BUSINESS ASSOCIATES Enhancing your business marketing using LinkedIn http:// nba.bnisite.com

Top 10 Tips for using LinkedIn

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Top 10 tips for using LinkedIn to generate business. As delivered during our monthly Business Enhancement Series presentation October 2009.

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Page 1: Top 10 Tips for using LinkedIn

NORTHWEST BUSINESS ASSOCIATES

Enhancing your business marketing using LinkedIn

http://nba.bnisite.com

Page 2: Top 10 Tips for using LinkedIn

Northwest Business Associates

Getting Business Done

Top 10 Tips to Use LinkedIn to Generate

NEW Business

Page 3: Top 10 Tips for using LinkedIn

LinkedIn Top 10!

1. Profile Tune up2. Profile Maintenance and Alignment with other

Pages3. Adding Connections4. Removing Connections5. Improve Google and other search Ranking6. References and Recommendations7. Advanced Search / Blind Reverse8. The Answers Connection9. Find Target connections in groups10. Tools

Page 4: Top 10 Tips for using LinkedIn

1. Profile Tune Up

Page 5: Top 10 Tips for using LinkedIn

1. Profile Tune Up

Some People Think 100% Profile is the GOAL

Page 6: Top 10 Tips for using LinkedIn

1. Profile Tune Up

Some People Think 100% Profile is the GOAL

The GOAL is to Generate

NEW BUSINESS

Page 7: Top 10 Tips for using LinkedIn

1. Profile Tune Up

Page 8: Top 10 Tips for using LinkedIn

1. Profile Tune Up

Page 9: Top 10 Tips for using LinkedIn

1. Profile Tune Up

Page 10: Top 10 Tips for using LinkedIn

1. Profile Tune Up

Page 11: Top 10 Tips for using LinkedIn

1. Profile Tune Up

Page 12: Top 10 Tips for using LinkedIn

1. Profile Tune Up

Page 13: Top 10 Tips for using LinkedIn

1. Profile Tune Up

Page 14: Top 10 Tips for using LinkedIn

1. Profile Tune Up

Page 15: Top 10 Tips for using LinkedIn

1. Profile Tune Up

Page 16: Top 10 Tips for using LinkedIn

1. Profile Tune Up

Page 17: Top 10 Tips for using LinkedIn

1. Profile Tune Up

Page 18: Top 10 Tips for using LinkedIn

1. Profile Tune Up

Page 19: Top 10 Tips for using LinkedIn

1. Profile Tune Up

Page 20: Top 10 Tips for using LinkedIn

1. Profile Tune Up

Page 21: Top 10 Tips for using LinkedIn

1. Profile Tune Up

Page 22: Top 10 Tips for using LinkedIn

1. Profile Tune Up

1.Create Personal Tag Line2.Appear focused3.Elevator pitch4.Point out relevant skills5.Explain your experience6.Distinguish yourself from

the crowd

Page 23: Top 10 Tips for using LinkedIn

2. Profile Maintenance and Alignment with other Pages

Page 24: Top 10 Tips for using LinkedIn

2. Profile Maintenance and Alignment with other Pages

What to Change When …..1. When your products Change2. When your services change3. When your campaigns shift4. Territory changes5. Vertical Changes6. Website changes

Page 25: Top 10 Tips for using LinkedIn

3. Adding Connections

Page 26: Top 10 Tips for using LinkedIn

3. Adding Connections

Batch Them DO Not Get Punished

Page 27: Top 10 Tips for using LinkedIn

3. Adding Connections

Page 28: Top 10 Tips for using LinkedIn

3. Adding Connections

Page 29: Top 10 Tips for using LinkedIn

3. Adding Connections

Be Polite

Take the Time to Connect

Page 30: Top 10 Tips for using LinkedIn

4. Removing Connections

Page 31: Top 10 Tips for using LinkedIn

5. Improving tour Google Page Rank

Page 32: Top 10 Tips for using LinkedIn

5. Improving tour Google Page Rank

Page 33: Top 10 Tips for using LinkedIn

5. Improving tour Google Page Rank

Create a public profile Select full view Use your name for link to

public profile Use links in other places

Page 34: Top 10 Tips for using LinkedIn

6. References and Recommendations

Page 35: Top 10 Tips for using LinkedIn

7. Advanced Search and Blind Reverse

Page 36: Top 10 Tips for using LinkedIn

7. Advanced Search and Blind Reverse

Page 37: Top 10 Tips for using LinkedIn

7. Advanced Search and Blind Reverse

Page 38: Top 10 Tips for using LinkedIn

6. 7. Advanced Search and Blind Reverse

Find Important Connections

Who had their job before

Patterns of the business

Page 39: Top 10 Tips for using LinkedIn

8. Answers Connection

Page 40: Top 10 Tips for using LinkedIn

9. Find Targeted Connections in Groups

Page 41: Top 10 Tips for using LinkedIn

9. Find Targeted Connections in Groups

Page 42: Top 10 Tips for using LinkedIn

9. Find Targeted Connections in Groups

Page 43: Top 10 Tips for using LinkedIn

10. Tools