What is Tiger Tea?Tiger Tea began as a

humble food cart on the college campus of the University of Nevada, Las Vegas in November, 2011. It serves the student population four days a week with at least four choices of Milk Tea Boba, made from all natural tea, brewed fresh every day and sweet, honey-soaked tapioca pearls.

What makes Tiger Tea absolutely unique is a commitment to a superior product and amazing service. By focusing on having the best product, allowing for customer personalization, and maximizing production efficiency, Tiger Tea has the tools to out pace any competitor.

The Team

• Morgan- International Business/Marketing-UNLV• Anna- Journalism-UNLV• Estyn- International Relations/Global Business- USC• Cory- Marketing-UNLV

• 1+ years of beverage experience (Starbucks, Tiger Tea)• 4+ years of customer service experience• Well-established community connections (UNLV, Alpha Phi Gamma,

YESNevada, Downtown Project, etc.)

Morgan, Anna, Estyn, Cory

Our Competitive Advantage

QUALITY STORY

EFFICIENCY SERVICE

MARKETING DIVERSITY

Consumer Market in Las Vegas: New Consumer Markets

Population; 589,3176.1% Asian93.9% Non-AsianUNLV;27,378 students (17 % Asian)

Non-Asians

love Boba too!

Marketing Strategies

Alternative Distribution

Endorsements

SOCIAL MEDIA

Product Cost Per Product

Cost Per Product (Including Wages)

Price Per Product

Profit Per Product

Profit Margin

Milk Tea Boba

$0.64 $1.51 $2.50 $0.99 39.6%

Green Tea Boba

$0.62 $1.49 $2.50 $1.01 40.4%

Thai Tea Boba

$0.79 $1.66 $3.00 $1.34 44.6%

Daily Special Boba

$0.67 $1.54 $3.00 $1.46 48.6%

Average $0.68 $1.55 $2.75 $1.20 43.2%

Profitability

Fixed Costs:Rent- $500Start-up Expenses- $100,000

Variable Costs:Marketing- 0.03/unitUtilities- 0.02/unitWages- 0.82/unitInventory- 0.75/unitTotal- $1.65/unit

Break-Even Point: 42,553 unitsEstimated 2.38 monthRealistic Estimate 3-6 months

1 2 3 4 5 6 7 8 9 10 11 12 $-

$100,000.00

$200,000.00

$300,000.00

$400,000.00

$500,000.00

$600,000.00

$700,000.00

$800,000.00

Break-Even Analysis

CostsRevenue

Time (Months)

1 2 3 4 5 6 7 8 9 10 11 12 $-

$20,000.00

$40,000.00

$60,000.00

$80,000.00

$100,000.00

$120,000.00

$140,000.00

$160,000.00

$180,000.00

$200,000.00

$220,000.00

$240,000.00

$260,000.00

$280,000.00

$300,000.00

$320,000.00

$340,000.00

Expected Profits First Year

CAFÉ

CART

1. Corporate Path

2. Franchise Path

Expansion

• Higher costs• Higher profits• Higher risk• Slower growth

• Lower costs• Lower profits• Lower risk• Faster growth

PARTNERSHIP

YOU ME