Thrive Or Dive Ama

Will Your Business Thrive or Dive?

Learn how to stay afloat during sinking times

Will Your Business Thrive or Dive?Learn how to stay afloat during sinking times

1. Grow from the inside out.

2. Change your brand’s message

3. Expand your sales force.

Grow from the inside out

• If 80 percent of new business comes from our top clients, why do we fail to remember them when developing marketing campaigns?

Solicit feedbackSurveys

• Testimonials

• Bounce-backs

• E-mail

• Social media

• Blogs


Customer-centric communications:

Open for Business: Best Buy's Social Technology Strategy

http://youtube.com/watch?v=whzN-7uCiZw&feature=channel_page


Not just a TV show! A brand fan mania!


Create raving brand fans!• Provide exceptional service & value

• Get to know your clients

• Let your clients be a part of your brand

• Survey your customers

• Solicit comments on your services

• Continually communicate

• Keep your offerings new and fresh

• Ask for introductions

• Be open and honest

What’s Your Message?

In today’s economy, your message should reflect value.

Vs.

An Advertising Age study found that 60% of Americans have scaled back from premium coffees in the past six months.

http://adage.com/article?article_id=133871


In today’s economy, your message should reflect value.

Vs.


Comcast Spot – Everyone loves money

http://www.youtube.com/watch?v=1S-xMTTwgrA


Your brand’s message needs to:

• Resolve an urgent problem (not yours)!

• Get your prospect’s attention

• Make a simple point

• Repeat over and over and over in a variety of mediums


Resolve an urgent problem:“I don’t like paying expensive airfare and getting lousy service.” - Lutsen Ski Area

“I want to lose weight, but don’t want to spend more than I do on regular meals.” - Seattle Suttons

“I want to keep more of my hard-earned money.” - Comcast

“I need to cut my budget, but still want to satisfy mydesire for fancy coffee.” - McDonald’s


Get your prospect’s attention:

• Your message must elicit an emotional response.

•Don’t give away the surprise – get her clicking or asking for more.

• Send a message only when you have something interesting to say.


Delivering your message:

Blogging; micro-blogging (twitter); social media (Facebook, LinkedIn); YouTube; e-newsletter; article distribution; online ads; website; speaking engagements; events; flyers; traditional media; word-of-mouth; sales force; employees


1. What is the #1 problem your customers are faced with right now?

2. How can you resolve this problem?

3. Now, take a few minutes to craft this into a concise message.

Expand Your Sales Force

How large is your sales force? If it’s only you, think again…


Wellness Coordinator

MassageTherapist

Yoga Instructor

Chiropractor


Look for partners who are prospecting the same type of customers and whose services enhance your offering.


Who are your influencers?

Influencer #2 Influencer #3

Influencer #1

YOU

Ready to Thrive!

1. Grow from the inside out by making your customers part of your brand.

2. Change your brand’s message to reflect your customers’ biggest problem right now, and then solve it.

3. Expand your sales force by identifying three potential business partners.