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Thomson Reuters: Digital Business StrategyEmily Childers ADV 420
Who are we targeting?
Business Owners
Power people of:
Law firms
Pharmacies
Accounting firms
Risk Management Companies
The BIG Idea
More efficient online presence
Potential-customer focused social media platforms
How will Thomson Reuters do this?
What are the goals of our strategy?
KPI Metrics How?
Twitter Promotional Tweets Facebook Promotions/Contests Instagram Giveaways LinkedIn Connections
More interactive Social Media Platforms Feedback Forums Question & Answer Chat Services Ability to join “Email Club”
Goals of KPI Metrics Double the current number of homepage views by January
2017
How will we measure effectiveness? Statistic Review
Budget for Digital Strategy Pay Per Click Limited allowance per day
Current Social Media Platforms
Mobile App What does it offer?
News related to our potential customers
How could it improve? Have a way to connect with
someone in the sales dept
Mobile Friendly? Is Thomson Reuters Mobile
Friendly?
Summary of Thomson Reuters Digital Business Strategy