Social Media MarketingSocial Media Marketing

S i l M di PhSocial Media PhenomenonBy Virtual Project Consulting

AgendaAgenda

1 Social Media Phenomenon1. Social Media Phenomenon

2. Why Social Media Marketingy g

3. How Social Media will increase ROI

4. Which Social Media Platform

Social Media PhenomenonSocial Media Phenomenon

Engagement with online Engagement with online communities to generate communities to generate

t itt itexposureexposure, , opportunityopportunityand and salessales

Viral by natureViral by naturePart of Web 2.0I t ti d iInteractive, dynamic environment where individuals, consumers and business collaborate andbusiness collaborate and communicate

Social Media ModelSocial Media Model

IInformingDemonstratingDemonstrating

IInforming

EEmpowering

RReminding

PPersuadingIInvolving

Traditional vs Social Media MarketingTraditional vs Social Media Marketing

Traditional Marketing versus SMMTraditional Marketing versus SMM

Traditional marketing is more about pushingTraditional marketing is more about pushing • Website pushes message out• E-mail marketing pushing message out• BroadcastingBroadcastingSocial Media Marketing is about:

E i i t ti ith th• Engaging in a two-way conversation with the prospect or customer

• Conversation, obtain feedback• Emphasis on connecting and sharingp g g

Why Social Media MarketingWhy Social Media MarketingSource: Social Media Marketing Industry Report by Michael Stelzner April 2010

Why Social Media MarketingWhy Social Media Marketing

Use Social Networking site to listen online:• What people are saying about company• What people are saying about company• About your products• About your brandSocial networking is a long term activitySocial networking is a long term activity• Build your presence, your reputation, your

credibility over time

Changing LandscapeChanging Landscape

First Age Second Age Third Age

Uni-Directional

TV Print Radio

Bi-Directional

Interactive

Multi-DirectionalParticipatory(Social Media)TV, Print, Radio

1950-1995

Interactive

1995-2002

( )

2002-Today

How SM will increase ROIHow SM will increase ROI

5 Steps to increase ROI5 Steps to increase ROI1. Business strategy to increase exposure to your

products and services2. Establish presence in marketplace3. Expand your reach4 Nurture relationships create partnerships4. Nurture relationships, create partnerships5. Properly maintain a presence, be an industry

leaderleader

Which Social Media PlatformWhich Social Media Platform

• Fastest growing Social Media platform• 75 million unique visitors in January

2010

• Fastest growing Social Media platform• 75 million unique visitors in January

2010TWITTER 2010• Used by 94% of marketers

2010• Used by 94% of marketers

500 illi ti i ith500 illi ti i ith• 500 million active users; growing with 700 000 new members per day

• Create, participate in groups, share photos videos audios

• 500 million active users; growing with 700 000 new members per day

• Create, participate in groups, share photos videos audios

FACEBOOKphotos, videos, audiosphotos, videos, audios

• More than 70 million professionals use• More than 70 million professionals use• More than 70 million professionals use it to exchange information, ideas, opportunities

• More than 70 million professionals use it to exchange information, ideas, opportunities

LinkedIn

Other Social MediaOther Social Media

BLOGS YOUTUBESocial Bookmarking FORUMSg

P l400 million active blogs growing by

People are watching 2 billion videos per day

Delicious : a social bookmarking

i h

An Internet forum, or messagegrowing by

80,000 per dayper day. Every minute 24 hours of video are

service that allows users to tag, save,

d

message board, is an online discussionvideo are

being uploaded.

manage and share web pages

discussion site

Social Media factsSocial Media facts

Interesting facts about SM:Interesting facts about SM:• SM is growing 10 times the speed of internet

– Took Google 10 years to grow to 50 million users– Took Facebook only 19 months– More time spent on SOCIAL MEDIA than with TV, radio,

newspapers combined• www.FriendFeed.com = an aggregator tool, pulls

in everything that you’re active on that has a feed in it.

• Use SM to get your customers to become brand g yevangelists

For information about using social media For information about using social media for marketing your business online visit usfor marketing your business online visit usfor marketing your business online, visit usfor marketing your business online, visit us