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introNetworks Webinar Series ”The New Community Rules: Marketing on the Social Web” Conversation with author Tamar Weinberg Thursday, September 17 th , 9 am Pacific Sponsored by introNetworks ‘We transform businesses With smart social networks’

The New Community Rules: Marketing on the Social Web

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Page 1: The New Community Rules: Marketing on the Social Web

introNetworks Webinar Series

”The New Community Rules: Marketing on the Social Web”

Conversation with authorTamar Weinberg

Thursday, September 17th, 9 am Pacific

Sponsored by introNetworks‘We transform businesses With smart social networks’

Page 2: The New Community Rules: Marketing on the Social Web

Chat Live with us on TwitterChat Live with us on Twitter

Have a Twitter Account?•Yes, great!•If not, create one at Twitter.com, it takes 2 minutes, we’ll wait…

Tweetchat.com•Login using your Twitter account•Join the #introchat room

Ask Questions •Chat with others•We will monitor this room live during the webinar

Page 3: The New Community Rules: Marketing on the Social Web

•Many people say that they find trying to listen, watch and keep up with the Twitterstream during the webinar is ‘too hard’ and ‘distracting’

•Tony Robbins says, “When you are in a state of confusion it means you are about to learn something.”

•If this is the first time you have tried advanced multitasking – relax and make it fun!

•Hashtag for this webinar is #introchat

Take the Twitter ChallengeTake the Twitter Challenge

Page 4: The New Community Rules: Marketing on the Social Web

Today’s ConversationToday’s Conversation

Page 5: The New Community Rules: Marketing on the Social Web

OUR GUEST AND MODERATOR

Mark Sylvester

@marksylvester

•Tamar Weinberg• Freelance writer specializing in social media consulting and strategy, blogger outreach, reputation management, and search engine marketing (SEO, link building, and Pay Per Click Marketing).• She has been involved in the Internet since the early 90s and has dabbled in social online interactions for more than fifteen years.• Tamar has been working nearly exclusively with Internet Marketing since 2006• Tamar’s website is Techipedia.com

•Mark Sylvester• CEO and Co-Founder of introNetworks, creators of smart social networks for clients’ employees, customers, prospects and partners• Built first network for TED Conference in 2003• Original founder of Wavefront Technologies, creators of Maya

Tamar Weinberg@tamar

Page 6: The New Community Rules: Marketing on the Social Web

What is social media marketing and what makes it different?

What is social media marketing and what makes it different?

Mark Sylvester

@marksylvester

Tamar Weinberg@tamar

Page 7: The New Community Rules: Marketing on the Social Web

Asking the right questions. Setting goals (and measuring them). Hint: It’s all about the strategy.

Asking the right questions. Setting goals (and measuring them). Hint: It’s all about the strategy.Mark

Sylvester@marksylvest

er

Tamar Weinberg@tamar

Page 8: The New Community Rules: Marketing on the Social Web

Participation Is Marketing: Getting into the Game

Participation Is Marketing: Getting into the Game

Mark Sylvester

@marksylvester

Tamar Weinberg@tamar

Page 9: The New Community Rules: Marketing on the Social Web

How to achieve your business goals through Blogging and Twitter

How to achieve your business goals through Blogging and Twitter

Mark Sylvester

@marksylvester

Tamar Weinberg@tamar

Page 10: The New Community Rules: Marketing on the Social Web

Getting Social: Facebook, MySpace, Linkedin and informational social networks – how do they all fit in?

Getting Social: Facebook, MySpace, Linkedin and informational social networks – how do they all fit in?

Mark Sylvester

@marksylvester

Tamar Weinberg@tamar

Page 11: The New Community Rules: Marketing on the Social Web

The pros and cons of Social Bookmarking and Social News

The pros and cons of Social Bookmarking and Social News

Mark Sylvester

@marksylvester

Tamar Weinberg@tamar

Page 12: The New Community Rules: Marketing on the Social Web

The Social Media Workflow: Return on Investment

The Social Media Workflow: Return on Investment

Mark Sylvester

@marksylvester

Tamar Weinberg@tamar

Page 13: The New Community Rules: Marketing on the Social Web

Thanks For ParticipatingThanks For ParticipatingTo connect with our panelists

• Tamar Weinberg @tamar

• Techipedia.com

• Mark Sylvester @marksylvester

• introNetworks.com

Webinar Replay – in 24 hours

• http://www.intronetworks.com/webinars.aspx

Page 14: The New Community Rules: Marketing on the Social Web

Special GuestJono Bacon

The Art of CommunityBuilding the New Age of Participation

October WebinarOctober Webinar

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