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How to use the hybrid hype to maximize your event profit.
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The Hybrid Hype10 of our best insights to use for your
events instantly
The Hybrid Hype
1. Check which % of your targetgroup is attending yourlive event
Less than 30%?
Online event elements increase your outreach immediately!
10 of our best insights to use for your events instantly
Feedback? @gerdie @odeleeuw
The Hybrid Hype
2. Put a no-option in your registration form
Almost 90% of the registration entries only serve a ‘’Yes, I willattend’’ option. Why not adding a ‘’No, I will not attend’’option. Build your community and database with these
potential online delegates.
10 of our best insights to use for your events instantly
Feedback? @gerdie @odeleeuw
The Hybrid Hype
3. Identify people who don’t show up
If you know who they are you can send them a link to your online event.
10 of our best insights to use for your events instantly
Feedback? @gerdie @odeleeuw
The Hybrid Hype
4. When choosing your event venue, check itsinternet facilities
Make sure there is free, fast and stable wifi, especially for international conferences. Make the internet connection’savailibility (uploadspeed minimum 4MB) and affordibility a
deciding factor if you want to livestream your event.
10 of our best insights to use for your events instantly
Feedback? @gerdie @odeleeuw
The Hybrid Hype
5. Appoint an online chair(wo)man
Regardless if hybrid for your event means Twitter, livestream, LinkedIn discussions, Google Hangout or truly hybrid
(live&online from the start): you need someone to host and moderate the conversations. A new role: the online chair
(wo)man.
10 of our best insights to use for your events instantly
Feedback? @gerdie @odeleeuw
The Hybrid Hype
6. Connect your live & online eventReach out in many ways but at least: inform your
speakers and ask them to engage with their own
online audience.
10 of our best insights to use for your events instantly
Feedback? @gerdie @odeleeuw
The Hybrid Hype
7. Design a programJust live streaming your event is totally boring. You need
interaction, you need to integrate live & online, you
need a specific online program design.
10 of our best insights to use for your events instantly
Feedback? @gerdie @odeleeuw
The Hybrid Hype
8. Expect 33% extra audienceThis is our experience working business to
business: without extended marketing campaigns we reach on average 1/3 extra
audience real time! Bonus reach: extra exposure afterwards when the videos get
posted online.
10 of our best insights to use for your events instantly
Feedback? @gerdie @odeleeuw
The Hybrid Hype
9. Team up with experienced live
streaming and technical partnersWe never met live stream partners who blew up. Possible
troubles pop up with sound and lighting. A good
indicator is TV experience of your AV partner.
10 of our best insights to use for your events instantly
Feedback? @gerdie @odeleeuw
The Hybrid Hype
10. Enjoy the ride and share your
learningsWe are all newbies in hybrid events. Dare to experiment,
recycle your content, give a voice to your online
audience!
10 of our best insights to use for your events instantly
Feedback? @gerdie @odeleeuw
Gerdie Schreuders
www.LiveOnlineEvents.com
Oliver de Leeuw
www.nameshapers.com
