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Welcome  to  Today’s  Shoutlet  Webinar  

Presented  by:  

Jason  Weaver,  CEO  Shoutlet,  Inc.  

Tweet  with  us  during  this  presenta=on  #Shoutlet    

The  Gi:  That  Keeps  on  Giving  Extending  Your  Holiday  Campaigns  Into  the  New  Year  

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What  We  Do  

Shoutlet  is  the  industry’s  most  comprehensive  Enterprise  Social  Marke8ng  Pla;orm  to  publish,  engage,  and  measure  custom  social  marke8ng  campaigns  

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Connect  with  Shoutlet  

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Guess  the  Movie!    

“It's  a  membership  to  the  Jelly  of  the  Month  Club.”  

“Clark,  that's  the  giK  that  keeps  on  giving  throughout  the  en=re  year.”  

Tweet  your  answer  with  #Shoutlet.  We’ll  select  one  random  tweet  to  win  a  Shoutlet  t-­‐shirt.  

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What  You’ll  Learn  In  This  Webinar  

• Holiday campaign opportunities

• Examples of campaigns that are delivering long-term value

• Four practical ways to get the most out of your campaign

• A metrics checklist to analyze your success

We’ll  cover:  

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December  25  is  Only  The  Beginning  

Short-­‐term  opportunity  

Keep  fans  engaged  –    current  and  new  

AKer  all,  more  than  two-­‐third    of  consumers  take  advantage  of  post-­‐holiday  sales  1  

Long-­‐term  opportunity  

Brand  awareness  BeTer  rela=onships  Sales  liK  

The  list  goes  on…  

1  hTp://www.mediapost.com/publica=ons/ar=cle/119740  

JANUARY 2013

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Social  CRM:  The  Real  Gi:  That  Keeps  On  Giving  

MEANINGFULRELATIONSHIPS

CONTESTS

CONTENT

NEWINFORMATION

NEWFOLLOWERS

Is  your  campaign  a  one-­‐off  or  part  of  an  ongoing  strategy?    

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Torrid  Women  Pin  to  Win  

The  campaign  

An  easy-­‐to-­‐navigate  app  +  Pinterest  campaign  encourages  Torrid  girls  to  Pin  to  Win  

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Why  It  Will  Keep  Delivering    

Gets  people  excited  about  Torrid  fashions    Leverages  Facebook  app  and  contest  

Builds  relaQonships  with  bloggers    Will  con=nue  to  pay  off  

Uses  mulQple  networks  Cross-­‐plaaorm  integra=on  reaches    fans  from  both  communi=es  

REALWOMEN PINSPIRATION

Powerful Connection

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Why  It  Will  Keep  Delivering    

We  want  to  grow  our  Pinterest  community  because    we  know  it  has  consistently  been  one  of  our  top  site    referrals,  plus  the  Torrid  girl  is  all  about  fashion  so  she  is  already  on  Pinterest...plus  there's  the  amplifica=on  effect  of  having  them  share  their  favorite  Torrid  items  and  get  those  re-­‐pinned  by  their  followers  and  purchased    as  a  holiday  giK  by  their  friends  and  family.”    

Katherine  Hernandez,  Torrid  Social  Media  Specialist  

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Seven  Steps  to  Facebook  Contests  

Facebook  Contests:  A  Step-­‐by-­‐Step  Guide  for  Marketers:  hVp://shout.lt/Ypb  

STEPONE

STEPFIVE

STEPEIGHT

STEPFOUR

STEPSEVEN

STEPTHREE

STEPSIX

STEPTWO

TACKLING YOUR CONTEST:A STEP-BY-STEP GUIDE

Set Goals

Define the DetailsBegin the Real Work: Engage

Get Legal (and Facebook Compliant)

Analyze The Results

Prepare to Promote and Converse

Manage Your Contest

Launch!

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135  shares    500  likes  

Heifer  InternaQonal  Gets  Humorous  

Heifer  at  Hanukkah  uses  app,    viral  video  and  meme-­‐like  updates    to  encourage  Heifer  giKing      

The  campaign  

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Why  It  Will  Keep  On  Delivering    

A  powerful  connecQon  between    the  organiza=on  and  holiday  tradi=ons  

Uses  viral  video  &  humor  to  s=mulate    sharing  and  conversa=on    

HUMOR RELEVANCE

Brand Affinity

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Best  PracQces  For  Pictures  

Align  images  with  your  campaign  

Be  a  curator  (but  aTribute!)  

Play  off  memes  and  Internet  trends  

OpQmize  for  size  

Include  a  call  to  acQon  in  the  image  

Photos  are  power  on  Facebook.    

A  Roundup  of  Resources  For  Maximizing  Visual  Content:  hVp://shout.lt/YpB  

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Sandals  T.W.  Elves  Offers  An  Opportunity  to  Give  

The  campaign  

Facebook  app  encourages  a  small    dona=on  to  become  an  T.W.  Elf,    help  a  child  in  the  Caribbean  

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Why  It  Keeps  On  Delivering  

Opt-­‐in  list  builds  community  

Ties  into  annual  giving    

Easy  to  repeat  and  build  on  each  year  

TIMELYOPPORTUNITY

EASEOF USE

Return donors

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Best  PracQces  For  Facebook  Apps    

Naviga=on:  K.I.S.S.    

Think  810  and  11x74  

Visual  >  text    

Don’t  forgot  to  focus  on  good    content  to  drive  traffic  

OpQmize  for  mobile  (50%  of  Facebook  traffic  from  mobile1)  

1hTp://searchengineland.com/10-­‐op=miza=on-­‐secrets-­‐to-­‐drive-­‐more-­‐mobile-­‐traffic-­‐from-­‐facebook-­‐114316  

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Four  pracQcal  ways  to  get  the    most  from  your  holiday  campaign  

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“Thank  you”  and  “Welcome”    

Say  “Thank  you”    •  Reward  your  power  users/ac=ve  par=cipants    •  Showcase  non-­‐winning  contest  submissions    •  Consider  special  reward  to  other  entrants    

Welcome  and  engage  new  fans  and  followers      •  Conduct  a  survey  –  ask  what  types  of  content                    they  prefer        •  Line  up  great  content  in  advance      •  Run  email  campaign  with  new  opt-­‐ins,  including        a  special  deal  or  message    

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“Thank  you”  and  “Welcome”    

hTp://www.emarketer.com/Ar=cle.aspx?R=1008630  

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Look  Back  &  Take  Stock  

Look  back  and  take  stock      •  Look  at  sales,  consumer  feedback  and  engagement    •  Ask:  Were  logis=cs  easy?  What  did  we  learn  about  

                       the  process  to  make  it  beTer?    •  Assign  teams  to  address  issues/find  solu=ons      •  Consider  an  innova=on  budget  for  your  next  campaign    •  Funnel  learned  insights  to  other  teams  –  sales,  customer  service,  etc  

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Repurpose  The  Campaign  

•   Re=re  your  holiday  imagery  •   Use  successful  elements  again  for  further  campaigns  •   Repurpose  mul=media  submissions  •   Re-­‐skin  successful  contests  and  re-­‐use  

Re-­‐use  and  repurpose  

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 •  Prep  a  few  great  pieces  of            content  to  go  live  

 •  Play  off  New  Year’s  resolu=ons    

 •  Run  a  Facebook  offer  (58%  of  Facebook            users  expect  to  receive  discounts  or            promote  when  they  like  a  business  page1)  

Prep  a  post-­‐holiday  content  plan  

1hTp://www.emarketer.com/Ar=cle.aspx?R=1008630  

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Next  Stop,  Data:  RevisiQng  the  CRM  Cycle  

MEANINGFULRELATIONSHIPS

CONTESTS

CONTENT

NEWINFORMATION

NEWFOLLOWERS

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Next  Stop,  Data:  RevisiQng  the  CRM  Cycle  

Learn  From  Your  Social  Customer  Data:  3  Ways  How:  hTp://shout.lt/sqm  

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Next  Stop,  Data:  RevisiQng  the  CRM  Cycle  

 Shoutlet  Social  Profiles  

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Your  Results  Checklist    

ConversaQon    Men=ons  

         Retweets      Hashtag  use      Blog  men=ons    

Engagement    Likes    Shares    Comments    Men=ons    

Conversion    What’s  actually  conver=ng  to  sales    Follow  the  trail    

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Extending  Your  Campaigns:  Recap  

Plan  for  value  from  the  beginning  

Leverage  Facebook  apps  

Contests  create  interest  

Don’t  forget  pictures  and  video  

Say  “thanks”  and  welcome  newbies  

Plan  post-­‐holiday  content  

Measure  &  analyze    

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Q  &  A  

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Connect  With  Shoutlet  

Like  us  on  Facebook  

To  request  a  demonstra=on  of  Shoutlet,    email  sales@shoutlet.com  or  go  to  Shoutlet.com  and  click  this  buTon.  

Read  the  webinar  recap    on  our  blog.    

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