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The future of digital marketing is bright. The global retail brand's consumer has evolved with the advent of new technology and channels, and these channels demand a new type of marketer. With more marketing metrics and tactics than ever before, modern marketers must look at the current trends to prepare their strategies for the future. Purchase Journeys Evolution - In the future, the retail customer's purchase journey will likely put more stock in online reviews and social recommendations. Just take a look at the current state of a customer lifecycle to get an idea of how the purchase process is trending. Multi-Channel Is a Must - 10-25% of social media users use their social networks to make purchasing decisions. Expect Mobile Marketing to Grow - More smartphones mean more retail customers browsing the web and price-checking while in stores. Big Data Gets Even Bigger - Big data isn't going anywhere, and that's a good thing for retailers.
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