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The future of advertising. Maybe.
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The Future of Advertising.
WTF?
Hello.David ArmanoSr. Partner, Dachis Corpdachiscorporation.com
Logic + Emotiondarmano.typepad.com
@armano
The future of advertising?
W…T...F
is going on?
How should I know?(I used to design websites)
But…
The signs are everywhere.
Agency models are broken.
assembly line
silos
production
Change happens.
Craig is the new David,Goliath is in trouble.
With over thirty million new classified advertisements each month, Craigslist is the leading classifieds service in any medium.
~Wikipedia
From the makers ofsubservient chicken
What? No Flash Microsite?
The new copywriters &art directors?
Everybody
From Passive Consumption To Active Participation
100 people100 blogs, twitter accounts,facebook pages, etc. etc.
It’s the me-conomy, stupid
Everyone will have their 15megabytes of micro-fame.
Ok. Stay calm.
Screw that.
applications
ideas
“Our advertising agency, Crispin Porter + Bogusky, said it was time to bring back the Rabbit name.”
interactions
…and micro-interactions
service
conversations
entertainment
products
goodwill
community
theatre
The future of advertising?
Or something more familiar?
Viral videos
Don’t bet on it.
The future is behavior.
Source: Wikipedia Complex-adaptive-system.jpg
adaptive behavior(organizations + individuals)
Influence behavior. Adapt. Thrive.
Change minds (and hearts).
FTW
Thank You.
The Future of Advertising.
WTF?
David ArmanoSenior Partner, Dachis Corp // dachiscorporation.comdarmano.typepad.com // @armano