The food and drinkconversation

on the internet

How to be social

What happened to the net?

It became democratic

Anybody could become a critic

People can say what they want

Word of mouth rules

The old media are losing power

Huge opportunities to communicate direct

The new rules

You can’t control communications

Internet communication policies needed

Define who can say what

Every communication must be identified with your company

No anonymous commenting

Show respect

Respond to positive and negative comments

Facebook dominates social media sites

Twitter records strongest growth in social media usage

Mobile social networking gaining traction

Source: Nielsen

9 million Australians interact through social media sites

9 out of 10 look to other users for recommendations

75% have visited Facebook

59% have a Facebook profile

Over 8 hours spent on Facebook each month

43% of online Australians own a Smartphone

26% of online Australians participated in mobile social networking

66% of mobile networkers are under 35 years old

Source: Nielsen

9 million Australians interact through social media sites

Focus on Facebook, Youtube, Twitter and Flickr

Source: Nielsen

People are engaging with companies online

Source: Nielsen

Restaurant review sites

People power

People power

People are in general positive

Restaurant review sites becoming more popular

How come Earl is better rated than Gordon Ramsay?

Urban Spoon aggregates old media reviews

People say the service is bad

How to handle criticism?

The same goes on Twitter

The next Twitter?

The future is geolocation

Geolocated special offers

Special offers drive customers

Integration with Twitter

The crowd is here

Real people give tips

Partnership drives customers

Make your website the hub

Make it news focused

Integrate with emails via RSS

A website as a dynamic business tool

Auto tweet news to Twitter

Auto update Facebook

Flickr feed and galleries

Youtube videos

Integrate email newsletter with RSS

Wordpress as a content management system

Comment enabled for feedback

Flash animation loses you valuable visitors

How to start

Find your target market

Identify key blogs and websites

Read, watch and listen

Focus on a couple of key social media, for exampleFacebook, Twitter, Youtube

Become part of the community

Understand feeds and distributed content

This means a feed

With Feedburner of Feedblitz you can monitor and turn it into emails

So does RSS or ATOM mean a feed

Monitoring tools

Feedreaders – Google Reader, Netvibes

Google and Yahoo! Alerts

Tweetdeck search and #hashtags

Scout Labs

Neilsen Blogpulse

Neilsen Buzzmetrics

Play by the rules

Do not take what is not yours

Ask permission

Do not hard sell

Make it personal and conversational

Don’t use corporate speak

Share and give

Credit sources, reply to comments and link back

Do not take what is not yours

The rules on words and pictures are different to Youtube

It is better to ask permission for words and pictures

You don’t need to ask for Youtube

You can republish feeds but be careful how you do it

If you do it in the correct way, people may give you content for free

There needs to be a reward– kudos, traffic

Ask permission

Unsolicited emails are tiresome

“If you would prefer not to receive any more emails from

us, please let me know. Alternatively, if you visit this

web form and let us know what kind of material you are

interested in.”

How to comment

Keep it to the conversation in question

A link back to your page is okay

Don’t try and sell

Subscribe to comment feeds to follow

Don’t be nasty

Remember it is somebody else’s space

Critics?

There are plenty of critics being mean

Take a deep breath first

Be polite but not patronising

Be constructive

Your rude email will go viral

Starting your campaign

Be committed. Don’t join the social media graveyard

Be flexible and look out for what is next(Did you see Twitter coming?)

Profiles: tell us who you are

Use a conversational voice; not pre-approved statements

It may take time to establish credibility

Tag everything

Because you want to be found

Use online tools to optimise

Words

Pictures

Video

Distribute

Make content available for download

Make content available through RSS feeds

Pictures, video, facts

Use the web’s free (or cheap) distribution

Tubemogul – a single point to publish and monitor across Youtube, Metacafe, Vimeo, Myspace and more.

Monitor

The conversation

Feed subscribers

Google analytics

Twitter numbers

But do not be a slave to statistics

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