Upload
vanina-delobelle
View
74.198
Download
2
Embed Size (px)
DESCRIPTION
Presentation of the current e-commerce models that exist for BtoB, BtoC and CtoC
Citation preview
The e-commerce models
Vanina Delobelle, PhD
vaninadelobelle.com
April 2008
BtoBBtoB
DellDell
The brand e-portalThe brand e-portal
www.dell.comThe company sells computers to other companies via the internet. The interaction can also be done via the phone.
AlibabaAlibaba
The wholesale portalThe wholesale portal
www.alibaba.comWholesale retailers get in touch with business buyers and bargain over the internet the products. They can also enter in contact via the phone.
BtoCBtoC
AmazonAmazon
The retailerThe retailer
www.amazon.comThe portal proposes different articles from different brands offering the consumer a large choice of products.
CarrefourCarrefour
The online hypermarketThe online hypermarket
www.ooshop.comThe hypermarket proposes its products on line.
CashstoreCashstore
The rewards retailerThe rewards retailer
www.cashstore.frThe portals gives rewards to the consumer each time he purchases on the site. The consumer will then be able to spend his rewards for further purchases on the website.
Saveur Bière and PopcornopolisSaveur Bière and Popcornopolis
The hyper nichesThe hyper niches
www.saveur-biere.com and www.popcornopolis.com Hyper specialised retailer portals. Very specific segment and very particular products.
iTunes and Harvard Business iTunes and Harvard Business ReviewReview
The Content ProvidersThe Content Providers
www.apple.com/itunes/store and www.hbsp.harvard.eduUser pays to get the entertainment content provided by the site.
CarolCarol
The E-commerce of servicesThe E-commerce of services
www.carol.comThe user can buy online medical prescriptions and get advice.
Lilli BulleLilli Bulle
The BlogommerceThe Blogommerce
www.lillibulle.typepad.com/boutiqueThe shop is using a blog platform.
StardollStardoll
The Virtual CommerceThe Virtual Commerce
www.stardoll.comThe user credits money on his online bank account, can purchase virtual goods and can also bargain.
CtoCCtoC
eBayeBay
The e-auctions siteThe e-auctions site
www.ebay.comThe user sells to the user by auctions.
The social shoppingThe social shoppingHighlights on a specific case of CtoCHighlights on a specific case of CtoC
Social Network + E-commerce !Social Network + E-commerce !
• Use of the user social network to sale product online
• Social shopping is the next generation of e-commerce
• The viral effect is broader in this model
Social ShoppingSocial Shopping
LaFraiseLaFraise
The production based upon votesThe production based upon votes
www.lafraise.comThe user votes for the design he prefers. The most popular design will then be created and the user can purchase the final product.
ShopwikiShopwiki
The social searchThe social search
www.shopwiki.comThe search is made based on customers recommendations on products. Once you found the product, you have a list of recommended e-shops where you can find this product.
ThisNextThisNext
The recommendation siteThe recommendation site
www.thisnext.comThe user recommends products. For each recommended product, a list of e-shops where this product can be purchased.
ZlioZlio
The rewarding recommendation siteThe rewarding recommendation site
www.zlio.comThe users can select products partering with Zlio. They create their own shop with these products and get % of the sales each time somebody buys a product through the user’s customized e-shop.
Shopit and CartflyShopit and Cartfly
The widget commerceThe widget commerce
www.shopit.com and www.cartfly.com The user creates his own e-shop with own products he has to sell. Then he can adverstise about his e-shop thanks to widgets.
For more conversations…
www.vaninadelobelle.com