Chapter 2:

E-commerce models

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E-COMMERCE MODELS

1

BY SECTORS

BY INFORMATION

SHARING

BY REVENUE MODELS

BY PARTICIPANTS

2 3 4

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1. INFORMATION SHARING

I-commerce model

T-commerce model

C-business model

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2. SECTORS

E-government

E-banking

E-education

E-medicine

…..

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3. REVENUE MODELS

REVENUE MODELS

affiliate model

advertising model

subscription model

sales model

transaction fee model

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3.1. ADVERTISING MODELS

- In the advertising revenue model, a Website that not only offers its users content,services, products but also provides a forum foradvertisements and receives fees fromadvertisers.- “stickiness”:- Ex:…………………………………………

…………………………………………………………………………………….........

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3.2. SUBSCRIPTION MODELS

- In the subscription revenue model, a Web sitethat offers its users content or services charges asubscription fee for access to some or all of itsofferings.

- Ex:…………………………………………………………………………………………………………………………………………………………….

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3.3. SALES MODELS

- In the sales revenue model, companieshave revenue by selling goods,information, services to customers.

- Ex:……………………………………………………………………………………………………………………………………………………………………….

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3.4. TRANSACTION FEE MODELS

- In the transaction fee revenue model, acompany receives a fee for enabling atransaction.

- Ex:………………………………………………………………………………………………………………………………………………………………………..

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3.5. AFFILIATE MODELS

- In the affiliate revenue model, sites thatsteer business to an "affiliate“ receive areferral fee or percentage of the revenuefrom any resulting sales.

- Ex:………………………………………………………………………………………………………………………………………………………………………………………....

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4. PARTICIPANT MODELS

BY PARTICIPANTS

GOVERNMENT (G)

BUSINESS (B)

CONSUMER(C)

GOVERNMENT (G)

G2G G2B G2C

BUSINESS (B)

B2G B2B(alibaba.com)

B2C(amazon.com)

CONSUMER(C)

C2G C2B C2C(eBay.com)8/2013 Pham Thi Chau Quyen 11

4.1. MAJOR B2C BUSINESS MODELS

i. Portal

ii. E-tailer

iii. Content provider

iv. Market creator

v. Service provider

vi. Community provider

vii. …

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(i) Portal

Portal offer users powerful Web search tools aswell as an integrated package of content andservices, such as news, e-mail, instantmessaging, calendars, shopping, musicdownloads, video streaming, and more, all inone place.Ex:……………………………………………………………………………………………….....

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(i) Portal

Portals’ revenue:………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

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(ii) E-tailer

Online retail stores: often called e-tailers, come in allsizes, from giant Amazon to tiny local stores that haveWeb sites. E-tailers are similar to the typical bricks and-mortar storefront, except that customers can connect tothe Internet to check their inventory and place an order.Ex:……………………………………………………………………………………………………………………………………………………………………………

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(iii) Content provider

- Content providers: distributeinformation content, such as digital video,music, photos, text, and artwork, over theWeb.- Ex:……………………………………..

……………………………………………………………………………………

- “Free content”:………....………………………………………………………………………………………….

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(iii) Content provider

- Content providers’ revenue:……….......……………………………………………………………………………………………………………………………………….……………………………………………………………………………………………………………………………………….

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(iv) Market creator

Market creators: build a digital

environment in which buyers and sellers

can meet, display products, search for

products, and establish prices.

Ex:……………………………………….

……………………………………………

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(v) Service provider

- E-tailers: sell goods online

- Service providers: offer service online

- Ex:……………………………………….

……………………………………………

……………………………………………

……………………………………………

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(v) Service provider

- Benefits to customers:

………………………………………………

……………………………………………….

- Service providers’ revenue:

………………………………………………

………………………………………………

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(vi) Community provider- Community providers: are sites that create a

digital online environment where people withsimilar interests can transact; share interests,photos, videos, communicate with like-mindedpeople; receive interest-related information; andeven play out fantasies by adopting onlinepersonalities called avatars.

- Ex:…………………………………………………………………………………………………………….……………………………………………...8/2013 Pham Thi Chau Quyen 21

4.2. MAJOR B2B BUSINESS MODELS

i. Sell-side B2B

ii. Buy-side B2B

iii. Exchanges

iv. Private industrial networks

v. ….

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(i) Sell-side B2B

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(ii) Buy-side B2B

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(iii) Electronic Exchange

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