We Connect the World Managed Crowd Services

Choose your Crowd Wisely

Kevin C. VondemkampVP Business Development

Carolyn HarveyVP Service Delivery

Topics of Discussion

Introductions

Appen Crowd Management

General Crowd Discussion

Choose Your Crowd Wisely

Conclusion

Appen Crowd Management

Appen’s clients for crowd management resources now include nine of the world’s ten largest information technology companies and six of the world’s ten largest internet companies by revenue.

• Established 1993 (23 Years)• Managed Home Office Crowd Services• Technology, Consulting & Services

• 150 languages in 100 countries• 500,000 Resource Repository• APX Appen Limited (Jan 2015)

Crowdsourcing is an ever evolving organism, and crowds themselves have grown to possess different personalities. Some are task driven, simple and quick versus more methodical and guided. Others are focused on results such as high in quality and low in fraud. They all serve a purpose, but the right crowd utilized in the right situation will outshine the rest.

Mapping expected outcomes to the correct crowd is key, and not always addressed properly. Each year new ideas and innovations are introduced into the crowdsourcing world, changing the landscape in subtle but powerful ways. Yet how often do we stop and assess our own crowdsourcing practices and expectations? Is your current crowd the right one for the job?

Choose Your Crowd Wisely!

Today’s Pow Wow…

Once Upon a Time…

Ancient Babylonia: Crowd Healthcare Services

“They have no physicians, but when a man is ill, they lay him in the public square, and the passers-by come up to him, and if they have ever had his disease themselves or have known any one who has suffered from it, they give him advice, recommending him to do whatever they found good in their own case, or in the case known to them”

- HerodotusThe History of the Persian Wars Choose Your Crowd Wisely!

Choose Your Crowd Wisely!

Choose Your

Crowd Wisely!

The Crowd vs The Crowd

TRUE CROWD

Inexpensive

Simple Binary Task

Self Serve Relationship

Nomadic Resources

No Training

Get What You Get

MANAGED CROWD

Value Add Project Management

Complex Task

Distributed Work

Dedicated Resources

Training / Qualification

Managed to SLA’s

One Crowd Does Not Fit All…

Poor (Overlap)

Acceptable

High (SLA’s)

$ $$ $$$

Managed Crowd Services: Complex

True Crowd: Simple Task

Quality Control

Project Cost

Choose Your Crowd Wisely!

The Crowd is Only Human…

1. Does the project task align with the right crowd? 2. Humans make mistakes, do you have the correct quality expectation? 3. Does ongoing experience contribute to the quality output of the task?4. How complicated is your task or project? 5. Does your price attract the right crowd? 6. You get what you pay for…

Choose Your Crowd Wisely!

10

Thank YouWhat Crowd Do You Want To Be Seen With?

Business Offices:Sydney, Australia Seattle , WA, USA San Rafael, CA, USA Ridgefield, CT, USA Davao, Philippines

Field Offices:Hong Kong, China

London, England Bangalore, India

Peshawar, Pakistan