The Corporate Social Media Summit San Francisco

The Third Annual

Corporate Social Media Summit San Francisco

Embed social media across your company for a more responsive business, more robust reputation and an increase in marketing conversion

LOOK INSIDE to check out our top level social media and marketing speakers and business-focused agenda

Speakers include:

Two day business conference, November 13–14, 2013Hotel Kabuki, San Francisco

#CSMSFusefulsocialmedia.com/sanfrancisco

A practical and interactive business conference built for social media, marketing and communications executives:

American AirlinesJonathan Pierce

Director Social Communications

DellRichard Margetic

Director Global Social Media

U-Haul InternationalToni Jones

Social Media Director

Wells FargoKimarie Matthews

Vice President Social Web

AT&TBrooks Thomas

Director, Digital & Social Media

GeT beST prACTICe FroM THe GlobAl leADerS: Exclusive strategic insight from leading social media professionals from some of the biggest brands in the world.

GeT CloSer To yoUr CUSToMerS THroUGH yoUr SoCIAl STrATeGy: Build valuable relationships, humanize your brand and become customer centric to enhance long-term customer loyalty.

STAND oUT IN A HIGHly CoMpeTITIve MArkeT: Become a social business, achieve consistency of message and differentiate your company.

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Gold Sponsor: Co-Sponsors:

Media Partner:

Further to this the social landscape is constantly changing growing to match new trends in technology. According to Marketingprofs, smartphone owners in the 18-44 age bracket spend 84% of their time on their smartphone interacting on social networks and email! This fragmented landscape means it is even more critical to stay-one-step ahead of the game.

STAy AHeAD oF THe CUrve, SeT NeW TreNDS AND beCoMe A leADer.

Social media is not only changing with technology, but is now fundamental to all internal business functions. Are you confident that social media is integrated efficiently across your business? You are not in the minority if not, don’t worry.

According to Invesp less than 20% of businesses have managed to embed social media across departments such as customer service, sales or product development. It’s not good enough anymore. Ensure you do not have a limited view of social media, take advantage of this opportunity and get ahead of competition.

Is your business prepared to integrate social media? Engage your consumers? Keep ahead of technology? Create the perfect customer experience 24/7?

If you answered yes to any of the above, and you want to leverage social for benefits across your whole company, then the Corporate Social Media Summit is built for you.

We will address many of the pressing issues surrounding social media for business – as defined by your peers – that you face. Including discussions around internal integration, engaging your community and driving engagement through content to name but a few.

By attending the summit you will learn how to:

• Embedsocialmedia across more than just marketing to ensure transparency, competiveness and expand your customer relationship beyond sales

• Takeyourcustomerengagementmobile – Leverage mobile capabilities to engage your consumers on the go for even more relevant, targeted and timely marketing.

• ScaleandCreatevaluablecontenttoboostonlineinteraction:Create a continuous stream of unique and engaging content long term engagement beyond short term deals.

• Engageacrossmultiplemarkets:Break down internal silos, encourage collaboration and create global consistency

• Capture,manageandanalysesocialdata – forward plan, understand your customer and turn your data into actionable insight.

Learn from some of the world’s finest corporate experts to share best practice with you and answer all your difficult questions– big names already include: American Airlines, Thomson reuters, klM, kia Motors, U-Haul International and many more.

ensure you don’t miss out on this opportunity to learn from corporate experts: Reserveyourticketforthissell-outevent.

I look forward to seeing you in San Francisco on November 13 and 14.

Sincerely,

Hayley DunnUseful Social Media

As we know social media goes further than just marketing, it is now a vehicle to grow your entire business, whilst differentiating yourself from competitors It is business critical to the success of your business strategy

USMWhy you should attend the Corporate Social Media Summit this fall in San Francisco?

BESt PractIcE frOM LEaDINg cOrPOratE BraNDS: Social Media and Marketing executives will share their real-life learning’s with you. Our line-up includes big brands from various industries including technology, travel, consumer goods/service, B2B and much more. Benefit from best practice strategies that will have impact on how you strategize going forward.

B2c aND B2B LEarNINg:Introducing targeted discussions across day one and day two – allowing you to learn to your specific needs. Whether you work for a B2B or B2C company we have targeted discussion designed for you.

BENchMarK agaINSt aND LEarN frOM 200+ cOrPOratE PEErS: With over 16 hours of best practice and future strategy planning. New interactive formats delivering you an in-depth debate which delves into your biggest issues – so you take-away solutions which can be put into action.

Bob SmithMySuccess.com

The most useful aspects are when peers can talk about their respective applications and learnings around Social Media. this conference delivers that

Perrine CramptoneBay

The event was a wonderful opportunity to connect with fellow corporate social media practitioners, share best practices and insights to help advance the profession of social media in the corporate setting

Dustin LutherDun & Bradstreet Credibility Corp

this event was extremely valuable conference where I got to learn from some of the brightest practitioners in the social media space. The speakers were filled with great information and offered up some great insights into how they’ve found success

Dewayne HankinsAEG Sports

I realized all of my social media issues - ROI, resources and engagement - weren’t just my problems. It was great to see executives in businesses like mine, looking to solve some of the same problems

Stephanie ScottSocial Media Specialist,American Airlines

Loved it – awesome!

FeeDBACK FRoM THe CoRPoRATe SoCiAL MeDiA SuMMiT in 2012:

What tO ExPEct at #cSMSf SUMMIt IN 2013?

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usefulsocialmedia.com/sanfrancisco #CSMSFJoin the conversation! You can get involved at:

SUMMIT AGeNDA USM


DAY 1 OPENINg KEyNOtE: thE EvOLUtION Of SOcIaL MEDIa Engage your communities for a long-term presence in the market: Support your brand and build brand awareness across difference demographics. Your business needs to become the center of the community, a trusted ‘friend’ and industry leader. If you can get the support of your key communities then you will benefit from a wealth of information and insight. You’ll ensure you keep in line with changes in your industry, and in consumer demand.Dell will share how you can enhance trust, boost reputation and drive long term credibility to keep ahead of your competition:• Go where your communities meet: Identify where your communities ‘hang out’ and ensure your make a presence which is

informative, entertaining and educating. • ‘Pull In’ your market segments on your own hosted online community to support, educate and guide your core community

audiences. • Engage influencers in the community: Gain credibility with valuable relationships and recognition from influential members of your

Industry’s community.

DellRichard MargeticDirector Global Social Media

peTCoKatherine SmithDirector, Social Media & Commerce

Leave social media for customer support: Enhance customer satisfaction, loyalty and long-term relationships. According to Zendesk, 62% of consumers have used social media for customer service issues. With the rise in consumers turning to social media to vent their frustrations you need to be prepared to support your customers through your social channels. Wells Fargo will share how to support, educate and inform those distressed customers before it’s too late:• Prioritize online conversations: Develop a step-by-step procedure to identify which issues need immediate attention and which do

not to avoid reputational disasters. • Real time engagement: Understand how to ensure your team can respond quickly with relevant, timely information which sets you

above your competition.• Train your team for social complaint resolution: Set guidelines for care support and ensure collaboration with traditional customer

service teams.

Wells FargoKimarie MatthewsVice President Social Web

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Manage external engagement to scale: Maintain customer engagement with one unified brand voice. The ability to engage deeply with customers in social will define your competitive edge. You need to deliver a consistent and holistic experience for your customers no matter which area of the business they interacted with socially. In this session you will learn to: • Collaborate cross-functionally to ensure consistency across your external messages: Keep in line with business goals and engage

local and global customers with one brand voice. • Coordinate internal communication flow: Identify the triggers for different teams input to ensure the right skills are leveraged during

multi-department involvement. • Deliver consistent solutions across your business: Ensure your customers are led through a journey which is relevant to their needs

no matter which channel they communicate on.

American AirlinesJonathan PierceDirector, Social Communications

CloroxHelen LeeSocial Media Lead

SpredfastJim RuddenChief Marketing Officer

SUMMIT AGeNDA USM


lUNCH

Innovative, creative and thought-provoking content: connect with your customers, trigger interaction and stand out from the crowd. Content is what drives customers to explore social channels, whether it is browsing your Facebook page, playing YouTube or following your Instagram. The more engaging your content, the more likely it is to be shared. In this session learn how to cater to the growing expectation of your fans for relevant, interesting and new content. • Know your customer: Identify trends, consumer preferences and needs to ensure your content is meeting expectations.• Create content that customers want to talk about: Experiment, think outside the box and get creative. • Get your content shared: Learn new ways to link content back to your products and provoke sharing across the online networks.• The power of visualization: Understand how to leverage the power of photos and video to create stories around your brand.

GoDaddyAlon WaismanGo Daddy Social Media

AirbnbVivek WagleHead of Brand Strategy, Creative & Content

breAk

Deliver targeted messages: Localize, segment and personalize your social media engagement for more effective marketing. Having a diverse target customer demographic can be a challenge. Appealing to multiple customers with one message can become irrelevant and lack engagement. Social media has opened opportunities for your businesses to highly target individual customers for a better response. In this session Intel will share how to deliver targeted, engaging and differentiated messages to your core audiences:• Identify core groups: Understand your entire audience and segment your more distinct customers into niche groups. • Tailor your social media messaging to ensure you appeal to different needs, motives and preferences of your product/service. • Create customized experiences for your customers across different platforms: Differentiate your platform presences to appeal and

serve your customers differently.

IntelJennifer LashuaGlobal Social Media

Western UnionKaren o’BrienSenior Director, Global Social Media

NeTWorkING DrINkS

SUMMIT AGeNDA USM


DAY 2Embed social media across your business: Map out how to move beyond the marketing department The realization that social media impacts more areas than just marketing is is increasingly becoming clear. To be a ‘social business’ you need to use social channels as a form of communication to interact with, listen to and engage your stakeholders. Southwest and KLM will share how to lay the foundations of your corporate social infrastructure to truly become social: • Map out your processes and procedures internally: Develop an integrated social business plan to fully integrate social cross-

functionally. • Overcome conflicts of interest: Work in harmony across multiple departments and guide your team to the same business goals. • Understand when to collaborate: Ensure you’re able to plan the levels at which cross collaboration is essential so you can achieve

an even better internal communication flow• Leverage social technologies to connect your customers and employees – Protiviti will share how you can leverage new

technologies to become a social business.

Southwest AirlinesChristi McneillSenior Communications Specialist

klMKarlijn Vogel-MeijerManager Social Media

protivitiGreg HedgesManaging Director

QualcommJessica JensenDirector of Marketing, Social Media

breAk

caSE StUDy: Qvc

the evolution of social media: how it has changed the way brands work and what’s in store for the future. In this session QVC, will discuss how the company has woven social media throughout the fabric of the company to transform the way it does business. QVC will share their discoveries and approach to new ways of thinking about how to better connect with customers to drive real ROI. In this session you will learn an entirely new way to approach social to become innovative, competitive and true to your brand.

QvCPeter FarrellDirector of Social Media & Marketing

Make sense of consumer data: reveal business opportunities that give your company an edge in the market.From Facebook and Twitter to YouTube to Pinterest and Linkedin, today’s businesses must keep up with the ever-growing streams of social media data. This data is valuable information that can give your business the knowledge to make life long changes to the way you work or the products you sell. In this session learn how to ensure you are NOT one of the 88% companies using social media ineffectively (Harvard Business Review).• Capture real –time data: Setup a framework which allows for consumer information to be stored internally for future use. • Analyse social data: Identify trends, successes, improvements and market needs to ensure your next steps resemble what your

customers want. • Inform future business strategy: Identify new business opportunities and goals informed by consumer interests.

AT&TBrooks ThomasDirector, Digital & Social Media

U-Haul InternationalToni JonesSocial Media Director

evolve24Speaker TBC

SUMMIT AGeNDA USM


lUNCH

Is your social media presence meeting business goals: from quantitative to qualitative measurementSocial media measurement is one of the most frustrating challenges your business will face. According to Social Media Today 70% of online businesses that utilize social media don’t bother to measure the ROI. Conducting social media with no idea as to how it contributes to the success of your business could lead to time wasting and inefficiency. In order to measure your impact you need to understand your objective:• Know your objective: Map out the objectives your business would like to achieve using social media.• Engagement is key: Understand the sentiment of your consumer’s conversation and how this is impacting brand reputation• How to gauge end customer influence and engagement: Find out how has social impacted brand perception • Leverage metric results for business success: understand the impact social media is having and invest in where it is most effective.

B2c B2BAncestry.comKristie WellsDirector of Global Social Media and Customer Engagement

BankoftheWestJoel nathansonSenior Vice President, Head of Social Media

Thomson reutersJen McClureSenior Director, Social Strategy

Internal collaboration: Leverage internal insight for better communication, knowledge and best practiceAccording to Towers Watson 56% of the employers surveyed currently use various social media tools as part of their internal communication initiatives to build a community. Encouraging internal collaboration can create a sense of achievement, boost innovation and bring to light new opportunities. In this session, we’ll show you how to:• Set up an internal strategy to allow employees to contribute and collaborate in real time: Leverage internal expertise to help build a

more robust business strategy• Execute training and tools: Ensure your employees are aware of the do;’s and don’ts for better team-working, and fewer internal

disputes• How to take internal insight and collaborative ideas to define future goals and solutions: Improve employee relationships and

business growth by leveraging latent internal expertise

Wells Fargonathan BricklinSenior Vice President and Head of Social Business Strategy

Wells FargoKelli Carlson-JagersmaVice President Internal Collaboration

NeTWorkING

65% Corporates

32% Service providers

3% Journalists & Institutions

Who’s in the roomHere’s a sample of some of the leading brands who attended in 2012

The Corporate Social Media SummitNovember 13-14, 2013 Hotel Kabuki, San FranciscoREGISTER NOW

CALL US +1 800 814 34 59 EMAIL US: [email protected]

TeRMS & ConDiTionS Places are transferable without any charge. Cancellations after 20 September 2013 incur an administrative charge of 25%. If you cancel your registration after 18 October 2013 we will be obliged to charge the full fee. Please note – you must notify Useful Social Media in writing of a cancellation, or we will be obliged to charge the full fee. The organizers reserve the right to make changes to the programme without notice. All prices displayed are exclusive of VAT unless otherwise stated, but VAT will be charged, where applicable, at the prevailing rate on the invoice date and the relevant details will appear on the invoice. NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT

Standard

+ Access to presentation slides post-conference

Book by September 6$1395 SAve $400Book by october 4$1645 SAve $150Full price $1795




Premium

+ Access to presentation slides post-conference+ MP3s of every session at the conference



Platinum

+ Access to presentation slides post-conference+ MP3s of every session at the conference INClUDeS NeW 56-pAGe bUSINeSS reporT

Register for a Diamond Pass and receive a copy of our brand new report. The report will help you utilize the power of social media to preserve and enhance your company’s reputation.

I WOrK fOr a BraND / cOrPOratE

I WOrK fOr aN agENcy / SOLUtION PrOvIDErchoose your Pass

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ONLINE: usefulsocialmedia.com/sanfrancisco

ALL PASSeS inCLuDe:

Access to all sessions,

lunches + drinks reception

35% Manager

20% other

2% Ceo

9% vp

34% Director

Join the conversation! You can follow us at:

facebook.com/usefulsocialmedia@usefulsocial linkd.in/USMgroup

Hearfrom20+corporatemarketingandsocialmedialeaders:

USM

The Third Annual

Corporate Social Media Summit San Francisco

Two day business conference, November 13–14, 2013Hotel Kabuki, San Francisco

#CSMSFusefulsocialmedia.com/sanfrancisco

Embed social media across your company for a more responsive business, more robust reputation and an increase in marketing conversion

A an a-grade and unrivalled speaker line up – more visibility and insight on corporate issues than any other conference B

the best brands attending: Network with some of the world’s most influential social media and marketing professionals from big brands C

completely corporate focus. The show’s designed with you in mind. Corporate practitioners in large companies responsible for social media strategy and implementation

The ABC of what you’re guaranteed:

American AirlinesJonathan PierceDirector, Social Communications

DellRichard MargeticDirector Global Social Media

U-Haul InternationalToni JonesSocial Media Director

Southwest AirlinesChristi McneillSenior Communications Specialist

GoDaddyAlon WaismanGo Daddy Social Media

IntelJennifer LashuaGlobal Social Media

QvCPeter FarrellDirector of Social Media & Marketing

Wells FargoKimarie MatthewsVice President Social Web

AT&TBrooks ThomasDirector, Digital & Social Media

AirbnbVivek WagleHead of Brand Strategy, Creative & Content

klMKarlijn Vogel-MeijerManager Social Media

Wells Fargonathan BricklinSenior Vice President and Head of Social Business Strategy

SpredfastJim RuddenChief Marketing Officer

protivitiGreg HedgesManaging Director

Ancestry.comKristie WellsDirector of Global Social Media and Customer Engagement

Wells FargoKelli Carlson-JagersmaVice President Internal Collaboration

Thomson reutersJen McClureSenior Director, Social Strategy

CloroxHelen LeeSocial Media Lead

BankoftheWestJoel nathansonSenior Vice President, Head of Social Media

Western UnionKaren o’BrienSenior Director, Global Social Media

QualcommJessica JensenDirector of Marketing, Social Media

konteraAssaf HenkinExecutive VP of Product Development

vMwareJohn TroyerDirector, Social Media Evangelist

peTCoKatherine SmithDirector, Social Media & Commerce