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The City as an open ecosystemIXDA Cordoba - 2015 Argentina
Who are we?
We create digital services for people to love.
• Founded in 2000 • 200+ employees from 18 countries • 8th year in a row profitable growth • YOY growth 30%
We build delightful digital services.
And help our customers to succeed in digital business.
• Analyzing business• Feeling people
• Mastering technology
Who are you?
Name
Profession
Work Field
Why did you join this workshop?
LSC is a multi-disciplinary way of working that maximizes the probability of creating successful digital services
Lean Service Creation
Our toolbox
SERVICE VISION
FUTURE
FIND A PROBLEM WORTH SOLVING
Days to Weeks
BUSINESS IDEA
SERVICE VISION SPRINT
TEAM:Business / Technology
Design / End-Users
MVP TO
LAUNCH
FINDING PRODUCT MARKET FIT
Weeks to Months
SCALING & TWEAKING
Months to Years
Improve
Improve
Improve
Smart CitiesWhy?
From the first email sent in 1971 to control your home from your mobile it has been a fast ride.
@
IoT = Internet of Things
The next generation of services will make use of more than one connection
Emotional Physical Wireless
Digital + Physical =
PAUL LOOKING WORRIED
RICARDO LOOKING DREAMY
UNICORNnerds
Business
Successful IoT Service
Great UX Easier
Seamless
Ecosystem Integrated
Much Better
Real Open Useful
Service Design Technology
Physical + Digital =
The City as an Open Ecosystem
How can we create a city where everyone can be an active part of it?
Open Platform
BUSINESS
Services Start-Ups
Small Businesses
COMMUNITY
Makers Entrepreneurs Non-Profit Org.
OPEN MARKET FOR COMPANIES AND THE COMMUNITY
Sensors Live-Data Human InputInfrastructure CITY HUB
Service Provider Profile
H
Context Awareness
Citizen Profile
Context Awareness
Citizen Profile
Living Service
Service Provider Profile
• Real Time Awareness about services in the city
• More efficient and tailored services
• Privacy & Security - Control of their own data
• Increases trust and transparency of the city
Benefits
Citizen
Citizen Profile
Wheelchair Friendly Cheap
Reduce my Eco-footprint
Context Awareness
Nearest to me Avoid Traffic Here & Now
Services Providers
H
Discovery Social Ranking
Availability
Finding the right Services
Please pick me up at Reuter Street, 55
Berlin
• Increased velocity of money / new kind of revenue
• Enhance local economy
• Create a fair / balanced digital market ecosystem
• Better understanding of the city flow / Analytics
Benefits
City (Platform Owner)
Cordoba, the city of the future for business and connected livingSingapore, officially the Republic of Singapore, is a sovereign city-state and island country in Southeast Asia. It lies off the southern tip of the Malay Peninsula and is 137 kilometres (85 mi) north of the equator. The country's territory consists of the diamond-shaped main island, commonly referred to as Singapore Island in English and Pulau Ujong in Malay, and more than 60 significantly smaller islets.[8] Singapore is separated from Peninsular Malaysia by the Straits of Johor to the north, and from Indonesia's Riau Islands by the Singapore Strait to the south. The country is highly urbanised, and little of the original vegetation remains. The country's territory has consistently expanded through land reclamation.
The islands were settled in the second century AD and subsequently belonged to a series of local empires. Modern Singapore was founded in 1819 by Sir Stamford Raffles as a trading post of the East India Company with permission from the Johor Sultanate. The British obtained sovereignty over the island in 1824, and Singapore became one of the British Straits Settlements in 1826. Occupied by the Japanese during World War II, Singapore became independent from the United Kingdom in 1963 and united with other former British territories to form Malaysia, from which it was expelled two years later through a unanimous act of parliament. Since then, Singapore has developed rapidly,
Benefits
• Enhance social interaction
• Human network - for entertainment & engagement
• More rich and valuable community interactions
• Efficient use of public infrastructure
Community
Benefits
Public Services
• Real-time information, including commercial services
• Cross-correlated information
• Cloud prediction based on live data
• Full situation awareness on the ground
• Publicly visible insights and analytics
Airport InformationEmergency ServicesAirline Passenger Information
Benefits
• More service channels
• New service discovery
• Interact with customers in a new medium at low cost
• Make targeted offers based on the city infrastructure
Service Providers
HiJohn!
Hey John! Today we have biologic apples, just freshly arrived.
In a Smart City Ecosystem collaboration is essential
Break the silos
Data Protection
Policies
Collaboration Models
There’s no fit-all solution for an Open Smart City
• Sociocultural Background
• Existing digital culture
• Potential Business Areas
• Natural environment
Service KitIoT
Sensors
What kind of Data you need to collect? How is the Ser-vice triggered? What are the trigger points?
These cards will help choose what kind of sensors are the most meaningful for your service.
ENABLER
Ligth Sensor
ENABLER ENABLER ENABLER ENABLER ENABLER
ENABLER ENABLER
Motion Sensor Vibration Sensor Infrared Sensor Beacon Smart Beacon
Wi-Fi Network Sound Sensor
ENABLER
TemperatureSensor
ENABLER
HumiditySensor
ENABLER
Weight Sensor Joker Card
ENABLER
Kg
Interaction
How wil the user interact physically with your Service? What kind of equipment do you need for that?
These cards will help you choose the ways User can interact with your service.
INTERACTION
Speakers
INTERACTION
Cameras
INTERACTION
Lights
INTERACTION
AdvertisementDisplay
INTERACTION
Locks
INTERACTION INTERACTION
Check-inDevice
INTERACTION
INTERACTION
Payment Device
INTERACTION
Urban Furniture
INTERACTION
Screen / Display
INTERACTION
Drone
INTERACTION
Joker Card
City Open API
Can your service make use of public urban data?What kind of urban information would you need to improve
the service?
These cards will help you choose the kind of data you can pick for Cities Open APIs
CIYT OPEN API
Parking Info
CIYT OPEN API
Water / WasteInfo
CIYT OPEN API
TourismInfor
CIYT OPEN API
Safety, SecurityInfo
CIYT OPEN API
Social MediaData
CIYT OPEN API
Joker Card
CIYT OPEN API
Traffic Info
CIYT OPEN API
EnvironmentalInfo
SERVICES
Police
WaterManagement
Joker Card
SERVICES
SERVICES
Firemen
SERVICES
Emergency
SERVICES
3rd PartyServices
SERVICES
Waste Management
SERVICES
ElectricityManagement
SERVICES
Service Cards
Can your service incorporate or co-operate with an existing service?
These cards provides you a starting point for partnership ideas including public and commercial services.
User Cards
What kind of assets the User will need to have use of your service?
USER
Vehicle
USER
Special Equipment
USER
Smart Phone Joker Card
USERUSER
Wearable
U
U
ENABLER
Beacon
INTERACTION
Screen / Display
U
U
U
U
BUS TAXI
IoT Service Kit Public Square
IoT Service Kit Smart Building / Smart HomeIoT Service Kit Neighborhood
U
H
P
IoT Service Kit Conference
WC
PUBLIC SQUARE CONFERENCE
NEIGHBORHOOD SMART BUILDING / SMART HOME SUPERMARKET
IoT Service Kit Supermarket
Hyperlocal Marketing, Accessibility, Transportation… Networking, Multimedia, Knowledge Sharing…
Marketing, Customer Care, Navigation, Support…Smart Cities, Transportation, Cultural, Community…
Scenarios & Blueprints
The Challenge
1- Choose a scenario 2 - Brainstorm
3 - Define the Problem 4 - Create Solution
5 - Simulate Solution on Map 6 - Present the Concepts
Timeline
Exercise Present
50min 30min
Brainstorming Rules
Defer Judgement Go for Quantity
Encourage Wild Ideas Build on the Ideas of Others
Stay Focused Be Visual
iotservicekit.com
@futurice @mobile_rat @toastedric
DOWNLOAD
Paul Houghton Director, Wizardry And Development [email protected]@mobile_rat
Ricardo Brito Service & UX Designer
[email protected] @toastedric
