The Chemistry of the Landing Page with Live Critiques

@bmassey © 2014-2016 Conversion Sciences

The Chemistry of the Landing Pagewith Live Critiques

Brian Massey, Conversion Scientist™

Conversion Sciences LLCwww.ConversionSciences.com


Today You Will Learn• Why landing pages are so powerful.• How to build landing pages backward.• The components of a successful landing page.• To never, ever ask someone to review your landing

page again.

@bmassey

Brian Massey, Conversion Scientist

Founder of Conversion SciencesWebsite OptimizerAuthor Your Customer Creation EquationLab Wear Fashion Model

The Conversion Scientist BlogConversionSciences.com/blog/Contact:[email protected]


Free Critique of Your Landing PageWrite it on a Business Card and bring it up.


What is a Landing PageA single-minded page dead set on keeping the promise made by an ad, link or email and on getting the visitor to take action.


Components of a Landing Page


The Basic Landing Page Reaction

+OfOffer

Offer

FmForm

FormLp

Landing PageLanding Page


The Simplest Landing Page


Don’t Start with This


OfOffer

Offer

FmForm

Form


Perhaps a Better Offer Than “Submit”



The Page Must Match the Ad

The Relevant Offer found on a Landing Page depends on where the visitors are

coming from.

OfAd

Offer

OfferOf

Landing PageOffer

Offer=


Discounted Dollar BillsFrom the leader in Dollar resales.www.mint.gov

Discounted Dollar Bills50% off of new US dollarsfrom the leading reseller.www.mint.gov

A B


Discounted Dollar BillsFrom the leader in Dollar resales.www.mint.gov


A B


Ask a Designer(But keep her away from our page)






Add Something That Helps the Business





Enter a “Friend’s” Credit Card Number



ArAbandon


ArAbandon


Ask the CopywriterHow can we overcome objections that may cause visitors

to abandon our landing page?



Build Some TrustIf your company or brand is known to the

visitors, make it prominent to build trust.

TrTrust






Provide Proof

PrProof



13,040,343,961,001 Sold!


Show the Product!

IImage



Avoid Stock Images

SolarDirect.com

http://www.sxc.hu/profile/guitargoa

http://www.sxc.hu/profile/acerin

Business Porn


Avoid Stock Images

SolarDirect.com

http://www.sxc.hu/profile/guitargoa

http://www.sxc.hu/profile/acerin

Business Porn


Wait! The Call to Action needs to POP



Get Your Discount Dollar Bills






Now, let the designer move things around.





The Highly Reactive Combination

+OfOffer

Offer

FmForm

FormLp


PrProof

TrTrust

IImage

+ + +Proof Trust Image


This planner ensures all of the elements are present for high-converting landing pages.

A Checklist for yourLanding Pages

http://conversci.com/LandingPageChecklist

@bmassey

Examples


http://landing.udemy.com/body-language/










http://ww2.jive.com/voip-review/au.html

http://ww2.jive.com/voip-review/au.html





https://www.standdesk.co/

https://www.standdesk.co/





http://www.specialtystoreservices.com/productdetails.aspx?productid=20968&group=&img=90054.jpg








http://www.open.ac.uk/courses/choose/ppcmba

Business Porn


Parallax Parallasys


Reminds us of…


What’s Missing?

+OfOffer

Offer

FmForm

FormLp


PrProof

TrTrust

IImage

+ + +


This planner ensures all of the elements are present for high-converting landing pages.

A Checklist for yourLanding Pages

http://conversci.com/LandingPageChecklist

@bmassey

Get a free Consultation atwww.ConversionSciences.com

Contact:[email protected]

Brian Massey, Conversion Scientist