The bitter better factor

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The Bitter Better Factor (BBF)by Ali Anani

http://www.powerpointstyles.com/



The Idea

The Bitter Better Factor (BBF). I coined this term to reflect improvements that look sweet on the outside, but bitter in the inside. Many business suffer from this factor. Many promotions fall in this catch. Many managers fall in this cage. Many improvements are not improvements; in fact they are movements to the rear



Bad to Worse

Making things worse is significantly easier than making them better



Ocassionally Bitter IS Better

Bitter is one of the five flavors our taste buds can recognize.Some of the many effects of bitters include: Stimulating acid secretion in the stomach and the release of digestive juices from the pancreas


http://theherbalistseattle.blogspot.com/2011/06/bitter-is-better.html


Beware Better That Is Bitter

Beware improvements that turn good to bad.Beware actions that turn good employees into bad ones



Examples Are Numerous

Tireless efforts and never being satisfied with one’s current level of performance can actually be performance inhibitors. An off season of extra practice and added discipline in the gym can create heavy expectations if an athlete is not careful.See M. Scott Peck’s Golf and the Spirit for a rich explanation of this concept.


http://www.amazon.com/Golf-Spirit-M-Scott-Peck/dp/0609805665


Examples Are Numerous- 2

Organization make the same mistake. They forget about the consequences of actions over time and mainly their emotional content




Sugar-Coated promotions are exemplary of this BBF factor.

Promotions are intended to acknowledge the performance of employees hoping their performance will excel




Promotions change the emotional values of people. A newly-promoted director has new emotional needs such as new status and social acceptanceThe financial burden of the new emotional needs may often exceed the financial ability of the new director



Examples Are 5

Promotions create physical benefits that instead of turning into emotional benefit do exactly the opposite as they turn into emotional loss

Emotional Benefits Physical

Benefits




The result is unhappy director.Happiness is directly linked to productivity

The performance of the director worsens because we considered the immediate benefits with disregard to the emotional benefits over time



Incentives Are Not Different- 2

Incentives aim at encouraging good performanceThey often fire back.We see with the close range lenses and forget about long range emotional benefits

We turn the sweet lemon to a sour one



Emotional Selling

Emotional selling and emotional marketingIn the process we forgot that employees are internal customers and their emotional benefits must be addressed as well



The Lesson

Never turn good feelings of promotion to bad feelings of unmet and emerging emotional needs



From Rational to Irrational

Rational decisions of today may turn to be the most irrational decisions tomorrow.Beware of the emerging emotional needs under the iceberg of physical benefits



Management with an emotional heart is what

we need



Moving from Physical Needs to Emotional Benefits

Managerial decisions should take this factor for the current situation and emerging emotional needs in the future (See next slide)




Business

The bitter better factor