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Google Confidential and Proprietary 1
Google Confidential and Proprietary
Acceleration of Everything
2
Google Confidential and Proprietary
Digital Revolution in Context
3
Information “Read”
Distribution & Commerce
“Buy” Communication
“Interact”
1994 2010 1998 2000 2003 2006
1.9B Internet Users: 77M 400M 500M 1B
Google Confidential and Proprietary
The Connected World
> 2bn people
> 35bn devices
4 Source: “Learn from Google” Atlanta Event, 2011
Google Confidential and Proprietary
600M daily views
on YouTube via Mobile
10B+ downloads
from the Android Market
950K Android +
iPhone devices activated daily
$4.5M in donations
for Japan made via text message
eBay sold $2B via
Mobile in 2010
125 Years of
Angry Birds played every day
Google Confidential and Proprietary
Ad spend is following consumers online
Source: eMarketer, March 2011; Share of Avg. Time Spent Per Day with Select Media by U.S. Adults vs. U.S. Ad Spending Share, 2010
11% magazines
43% tv
19% online
17% newspapers
11% radio
5% newspapers
3% magazines
43% tv
25% online
16% radio
0.5% mobile
8% mobile
gap between ad
investments and media
consumption
untapped audience consumers’ media consumption
advertising Investments
6
Google Confidential and Proprietary
Source: *Yahoo! and com Score Study Finds Online Consumers Who Pre-Shop on the Web Spend More In-Store. July 2007. **Source: Google
1 in 5 desktop searches are related to location.**
1 in 3 mobile searches are related to location.**
97% online consumers use the web
to research for products.*
There is immense opportunity in Local
7
Google Confidential and Proprietary
Healthy Y/Y grow in searches for “Local” verticals
Source: Google Internal Data, YoY is last 90 days 8
Ind
exed
Qu
ery
Gro
wth
Google Confidential and Proprietary
The Four B’s
9
Addressing the Local Opportunity
Google Confidential and Proprietary
The Four Be’s
Be Accountable
10
Be Relevant Be Found
Be Engaging
> Be Engaging Be Accountable
Google Confidential and Proprietary
Be Found
11
Google Confidential and Proprietary
Be Found – Search
12
Google Confidential and Proprietary
Consumers Are Ever More Discerning
Since the recession began, 54% of consumers are
spending more time researching products
online before they buy them in a store.
And 83% are relying on trusted places like user ratings or product review sites.
Google Confidential and Proprietary
Decisions Are Made Before Entering Store
14
Source: Longitudinal Economic Study Series, IRI Attitude Link, n = 1,000+ shoppers. CPG Purchase Decisions. IRI, 2009.
Where Purchase Decisions Are Made % of Shoppers
40%
25% 17% 17%
60%
75% 83% 83%
2007 2008 2009 2010
In-Store Before Entering Store
Google Confidential and Proprietary
Be Relevant - Mobile
15
>
Google Confidential and Proprietary
Source: US Mobile Smartphone Consumer Study, Google & Ipsos Mobile Study 2010
48% of all smartphone owners
use mobile internet while eating
20% of all smartphone owners
use mobile internet while driving
13% of all smartphone owners use mobile internet
while having a meaningful conversation
39% of all smartphone owners
use mobile internet in the bathroom
Mobile is part of our daily lives
Google Confidential and Proprietary
12:00 AM 3:00 AM 6:00 AM 9:00 AM 12:00 PM 3:00 PM 6:00 PM 9:00 PM
Tablet Mobile Desktop
Day Evening Morning Night
Hourly Distribution of Searches by Platform (doesn’t reflect absolute traffic volume)
Mobile allows for constant connectivity
Google Confidential and Proprietary
Mobile complements desktop
Source: Citi Investment Research and Analysis; iCrossing Mobile U.S. Google Internal Data, 2010 18
Desktop Mobile
Week 1 Week 2 Week 3 Week 4 Week 5
Sat/Sun Sat/Sun Sat/Sun Sat/Sun Sat/Sun
Google Confidential and Proprietary
80% of customers abandon a mobile site if they have
a bad user experience1
Sources: (1) Limelight Networks, Inc. 2011, (2) Compuware, “What Users Want from Mobile,” 2011
2
Are you ready for mobile?
Google Confidential and Proprietary 20
Be Engaging
Google Confidential and Proprietary
Search5%
Email & IM20%
Commerce11%
Content38%
Community26%
Reach customers while they explore their interest
95% of Time Online is Spent Outside of Search
Source: Online Publishing Association and Nielsen//NetRatings, August 2010; iProspect Research 2010
Google Confidential and Proprietary
Google Confidential and Proprietary
Google Confidential and Proprietary
Be Accountable - Measurement
24
Google Confidential and Proprietary
THANK YOU!
25
Circle on G+: Daniel Ladvocat Cintra