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The Internet of Everything is changing Everything
IOT as the Key enabler for Cities Transformation
Enrico Mercadante,
Cloud and Technical Operation LeaderCisco EMEAR South
©2014 Cisco and/or its affiliates. All rights reserved. 3
From Hype to Reality…. “Up and to the Right”
Big DataIt’s Official: The Internet
of Things Takes Over
Big Data As The Most
Hyped Technology.8/18/2014
Internet
of Things
©2014 Cisco and/or its affiliates. All rights reserved. 4
IoT Acceleration Dashboard: 4 Key Components2012-2014
Industry
Environment
Business
Sentiment
Investments Opportunity
Size
©2014 Cisco and/or its affiliates. All rights reserved. 5
IoT Acceleration Dashboard2012-2014
2012
2013
2014
©2014 Cisco and/or its affiliates. All rights reserved. 6
IoT Acceleration Dashboard: Industry Environment2012-2014
2012
2013
2014
Industry Environment
Source: Machina Research, Cisco VNI, Cisco Consulting Services, Cisco Connections Counter
Sensors Shipped
4.2B
10B
23.64B
Total Connections
11.2B
8.7B
14.4B+
M2M Connections
2.6B
3.2B
4.1B
Traffic EB/Month
62.47EB
43.57EB
51.16EB
93M
195Mas of August 2014
551M
Identities Exposed
(in Millions)
High Profile
Security Break-ins Total IP Traffic
©2014 Cisco and/or its affiliates. All rights reserved. 7
IoT Acceleration Dashboard: Business Sentiment2012-2014
Business Sentiment
2012
2013
2014
Standards Bodies
5
7
2
Media Coverage
3,8889,534
45,032+
Google Search Trends
(based on index)
1x
2X
4x
# of Companies
Participating Consortia
7
44
260
Source: Factiva, Google, IPSO-Alliance, Intel
©2014 Cisco and/or its affiliates. All rights reserved. 8
Internet of Things Reference Model
Levels
Application(Reporting, Analytics, Control)
Data Abstraction(Aggregation & Access)
Data Accumulation(Storage)
Edge Computing(Data Element Analysis & Transformation)
Connectivity(Communication & Processing Units)
Physical Devices & Controllers(The “Things” in IoE)
Collaboration & Processes(Involving People & Business Processes)
Sensors, Devices, Machines,
Intelligent Edge Nodes of all types
Center
Edge
Key Points:
A guiding model for IoT implementations
Creates an IoT technology taxonomy
Helps accelerate IoT deployments
Supported by 20 companies – members of the
architecture workgroup
Endorsed by IIC (Industrial Internet
Consortium)
1
2
3
4
5
6
7
©2014 Cisco and/or its affiliates. All rights reserved. 9
IoT Acceleration Dashboard: Investments2012-2014
2012
2013
2014
Source: CBI Insights, Cisco Consulting Services Analysis
Investments
VC Investments
$738M
$1,100M
$960Mas of Sept 2014
IoT Start Ups
51
127
189as of Sept 2014
AcquisitionsIoT Developers (est.)
300K
122K
191K
17
27
18$5.3B YTD
$2.9B$302M
©2014 Cisco and/or its affiliates. All rights reserved. 10
Opportunity Size: IoT Economic Value by Industry
Source: Cisco Consulting Services, 2013
Administration (6%)
35%
30%
25%
20%
15%
10%
5%
0%
0 20,00015,00010,0005,000
De
gre
e o
f Im
pact
(Va
lue a
t S
take
/In
du
str
y S
ize
)
Retail trade (10%)
Information services (4%)
Manufacturing (Energy,
Oil & Gas) (34%)
Public Sector
(20%)Healthcare (5%)
Finance & insurance (4%)
Professional services
Education
Industry Size ($B)
Spheres sized by
amount of Economic Value
2012
2013
2014
Cisco Confidential 11© 2014 Cisco and/or its affiliates. All rights reserved.
Cloud &Services
Lighting Poles
Municipal Command& Control Center
SmartGrid
BuildingOptimization
CityWiFi
Home Energy Mgmnt
Source: Intel
Traffic Flow Optimization
FactoryOptimization
TrafficCamerasAutomated
Car SystemIntelligent DigitalSignage
ConnectedAmbulances
Parking
INTELLIGENTCITY
INTELLIGENTBuilding INTELLIGENT
HIGHWAY
INTELLIGENTCommunity
A City, Country, with a Digital OverlayConnected Over Industry Standard Platforms
LogisticsOptimization
Cisco Confidential 12© 2013-2014 Cisco and/or its affiliates. All rights reserved.
Focus Areas for a Smart + Connected Community
Citizen Engagement
A converged City Network that creates a “City Platform” to facilitate urban services
Key city services, street lighting, parking, traffic, water leakage, safety & security, energy and waste management
Inclusive platform to promote citizen engagement to harness and act on new ideas for a city.
Expose What, Where, and When for a community to:
Inform
Protect
Revitalize
Leveraging city assets (e.g.. City street furniture) leveraging the out of home advertising market
Smart Parking, optimize enforcement and participation
Financial model for projected revenue generation with ROI
Economic Growth
Through Innovation
Leveraging the City Platform to attract, retain, and empower start-ups, entrepreneurs, and business to create new urban services.
Local federal state federal compliance requirements
Efficiencies
City Network
New Revenue
Streams
Regulatory
Compliance
Cisco Confidential 13© 2014 Cisco and/or its affiliates. All rights reserved.
Smart Cities Is a Significant Vertical in the IoE Public Sector
Key Drivers
Economic, Social and Environmental
sustainability
Citizen Focus – Improved quality of
life, enhanced living experience, and
improved safety and security
Access to citizen for Digital services
IOE Drivers – employee productivity,
cost reduction, citizen experience,
and increased revenue
$39BWater
Management
$41BSmart
Parking
$62BVideo
Surveillance
$18BTraffic
$22BSmart
Lighting
$1.9TOpen Data /
Killer Apps
$3 Trillion a New Urban Services Industry
…significant public sector revenue and cost savings opportunities
Cisco Confidential 14© 2014 Cisco and/or its affiliates. All rights reserved.
Every city department makes investments independently resulting in:
No sharing of infrastructure costs and IT resources
No sharing of intelligence/information, e.g., video feeds, data from sensors, etc.
Waste and duplication of investment and effort
Difficulty in scaling infrastructure management
Waste management
Pollution/environment
City
lighting
Public safety
Parking optimisation
Traffic
management
This fragmented approach is inefficient, has limited effectiveness, and is not economical
Cities Have Traditionally Addressed These Issues in Silos
Cisco Confidential 15© 2014 Cisco and/or its affiliates. All rights reserved.
City Services
Parking and mobility
Street lighting
Environment monitoring
Location analytics
Citizen Services
Location-based services
Wired and wireless network
management
Remote interactive services
Event
Processing
Notification/
Alarm
Reporting/
Trending
PublishingBillingService
Assurance
Application / Services Enablement
Unified
CollaborationAnalytics
Data
Store
Data Sources and Sensors from Different Field Verticals
High Level Architecture
Smart+Connected City Wi-Fi
Transport / Access / Network / DC Services
Management
Location Analytics
APIsSecurity
Traffic Outdoor LightingPublic
TransportationCrowd Sourcing and
AnalyticsCitizen Interaction
©2014 Cisco and/or its affiliates. All rights reserved. 16
©2014 Cisco and/or its affiliates. All rights reserved. 17
©2014 Cisco and/or its affiliates. All rights reserved. 18
Barcelona: Smart City$3.6B Value Creation
Smart Citizens
“ We are obsessed with building
quality of life for our citizens. We
needed to break through
organizational siloes and Cisco
became our IoE backbone.
That is our present and the future
of our city.”
Antoni Vives
Deputy Vice Mayor
City of Barcelona, Spain
1,500 New Companies
56,000 New Jobs
Mobile Collaboration: $1.6B
Telework: $199M
Smart Parking: $67M
Smart Water: $58M
Smart Lighting: $47M
Smart Lighting Smart WaterSmart Buses Smart Bus Stop Smart Parking Smart Waste
Revenue Jobs Productivity Cost AvoidanceCitizen Experiences
European
Commission
iCapital Award
©2014 Cisco and/or its affiliates. All rights reserved. 18
©2014 Cisco and/or its affiliates. All rights reserved. 19
IoT Is Here. Now. And It’s Big … Cities
IoT Dashboard: IoT is Accelerating
IoT… Huge Opportunity for Ecosystem
3 Key Takeaways
2
3
1