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I want to thank everyone who attended the StartUp Product Summit. Here's the presentation that I prepared for this event. The Association of International Product Marketing and Management (AIPMM) is the hub of all things product management. It is where product professionals go for answers. With members in over 65 countries, the AIPMM is the worldwide certifying body of product team professionals. It is the world's largest professional organization of product managers, brand managers, product marketing managers and other product team professionals who are responsible for guiding their organizations, or clients, through a constantly changing business landscape. AIPMM's certification programs are internationally recognized because they allow product professionals to demonstrate their expertise and provide corporate members an assurance that their product management and marketing teams are operating at a high competency level. I have over 15 years of experience building and directing high performance cross-functional product teams and transforming products to wealth for technology-based product-driven companies. I have launched over 30 products and solutions that resulted in over $200M of achieved global sales revenue. I provide services as a consultant, contractor, coach, or trainer to organizations that need to create value-added products that delight customers and effectively market them to create demand. Seating is very limited in all classes from the 280 Group because we keep the class size small to ensure high participant interaction with the instructors. Reserve your space now before the next session sells out. Contact me at http:/linkd.in/hdelcastillo for information about AIPMM membership benefits, certification courses in your area, or for help creating a product management or innovation process to drive your company's growth. Feel free to favorite this presentation and download this for your reference. I hope to see you again soon. Regards, Hector Del Castillo http:/linkd.in/hdelcastillo
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H. Del Castillo Linkd.in/hdelcastillo
Hector Del Castillo linkd.in/hdelcastillo
H. Del Castillo Linkd.in/hdelcastillo
Hector: @hmdelcastillo
AIPMM: #AIPMM
Summit: #StartUpProduct
H. Del Castillo Linkd.in/hdelcastillo
The Hub Of All Things Product Management
H. Del Castillo Linkd.in/hdelcastillo
AIPMM Certifications
AIPMM offers globally recognized certifications:
• Certified Product Manager (CPM®)
• Certified Product Marketing Manager (CPMM®)
• Agile Certified Product Manager (ACPM®)
• Certified Innovation Leader (CIL®)
• Certified Brand Manager (CBM®)
H. Del Castillo Linkd.in/hdelcastillo
What Is A Product?
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A good, service or
combination of both
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What Is A ProdBOK®?
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Global standard for conceiving, building, and marketing products
Source: © 1998-2013, AIPMM, All Rights Reserved.
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Why A Process?
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Process = Organizational Discipline
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Organizational Productivity Requires Discipline
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Increases likelihood for success
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Reduces time to market
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Aligns Strategy, Structure, People and Culture With Market Trends
and Customer Needs
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Strategy
Trends & Needs Structure Culture
People
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Benefits
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Common Language
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Guideline For Creating Products
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Mutual Commitments
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Product Teams
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Continuous Improvement
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The 7-Phase Product
Life Cycle
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Source: © 1998-2013, AIPMM, All Rights Reserved.
Gate Phase
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Conceive
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Understand Trends and Needs Better Than Competitors
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Plan
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Why Build It
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Develop
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Keep Your Eyes On The Market
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Qualify
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Find Customers To Try It Early
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Launch
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Inform Customers About It
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Deliver
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Improve Best Performers
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Retire
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Withdraw Worst Performers
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Source: © 1998-2013, AIPMM, All Rights Reserved.
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Knowledge Areas
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Market
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Customer
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Business
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Organization
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Product
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Product Is The Intersection Of Business, Market, Customer and
Organization
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Business Customer
Market Organization
Product
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Upcoming Courses
Course & Location Dates Days Time
ACPM® Certification Prep Course & Exam
McLean, VA
Seattle, WA
Feb 25, 2013
Mar 11, 2013
M 8:30 am – 5 pm
CPM® Certification Prep Course & Exam
McLean, VA
Seattle, WA
Feb 26-27, 2013
Mar 12-13, 2013
T, W 8:30 am – 5 pm
CPMM® Certification Prep Course & Exam
McLean, VA
Seattle, WA
Feb 28-Mar 1, 2013
Mar 14-15, 2013
Th, F 8:30 am – 5 pm
CIL® Certification Prep Course & Exam
San Francisco
McLean, VA
Feb 5-6, 2013
May 22-23, 2013
T, W
W, Th
8:30 am – 5 pm
H. Del Castillo Linkd.in/hdelcastillo
For More Information About
• AIPMM membership benefits
• Certification courses in your area
• How to prepare to take a certification exam
• Defining the right product strategy & process to grow your business
• Aligning your business model with your product strategy
H. Del Castillo Linkd.in/hdelcastillo
Hector Del Castillo CPM, CPMM, PMP
@hmdelcastillo
linkd.in/hdelcastillo
+1-301-523-9478
