The 6 Mindsets of Red Ocean Disruption Teams: Tools for Rapidly Discovering and Solving BUMPs Everywhere

The 6 Jobs of Highly Innova4ve Entrepreneurs Rapidly Discover and Solve BUMPs

Problem Definer

Solu4on Builder

Problem Analyzer

Solu4on Improver

Value Learner

Problem Measurer

Object (Topic)

“All Death is Non-‐Problem-‐Solving”

Rod King

Helping Organiza4ons to Create and Manage Red Ocean Disrup4on (ROD) Teams

Rapidly Discover and Solve BUMPs

Prepared by Red Ocean Disrup4on (ROD) University

h8p://businessmodels.ning.com

ROD U

And please send us your feedback

The World’s Most Successful Businesses and Non-‐Profit Organiza4ons

Create and Manage Red Ocean Disrup4on (ROD) Teams That Rapidly Discover and Solve Problems: Big Urgent Market Problems (BUMPs)

Customers Hire

Products, Services,

Businesses, OrganizaFons, and

Tools To Rapidly Discover and/or Solve Problems:

Big Urgent Market Problems (BUMPs)

In Short, The Most Successful Organiza4ons Rapidly Discover and Solve BUMPs:

Physical/Intellectual/EmoFonal/Spiritual

But … How to Rapidly Discover and Solve BUMPs?

6 Problem Solving Heroes

I keep six problem solving heroes (they teach me all I know about rapidly discovering and solving BUMPs);

Their names are Problem Definer; Solu4on Builder; Problem Measurer; Problem Analyzer; Solu4on Improver; Value Learner.

I send them over land and sea, I send them east and west, I send them north and south.

I send them in zig-‐zags, I send them in endless circles, I send them all over the world.

But aPer they have worked hard for me, I give them all a well deserved rest.

(Rod King’s adaptaFon of

Rudyard Kipling’s classic poem, Six Honest Serving Men)

#4ROD. Dr. Rod King. [email protected] & h`p://businessmodels.ning.com & h`p://twi`er.com/RodKuhnKing

Problem Definer

Solu4on Builder

Problem Analyzer

Solu4on Improver

Value Learner

The 6 Jobs of Highly Innova4ve Entrepreneurs Rapidly Discover and Solve BUMPs Date: ………………………………....

Problem Measurer

Object (Topic)


Problem Definer

Solu4on Builder

Problem Analyzer

Solu4on Improver

Value Learner


Problem Measurer

Object (Topic)


Problem Definer

Solu4on Builder

Problem Analyzer

Solu4on Improver

Value Learner

Analyze Problem Analyze data/info Categorize inputs Model process/system Structure/Classify outputs Display criFcal thinking

Improve Solu4on Resolve trade-‐offs Do mulFlevel thinking Transform; Disrupt Role-‐play; Simplify Implement tacFcs

Learn What’s Valued What to learn/share Evaluate (-‐/+); Monitor Reflect: Lesson Learned Tell stories; “Pitch” Summarize


Measure Problem Measure impacts Collect data/info QuanFfy relaFonships Confirm channels Verify/Validate

Problem Measurer

Object

Build Solu4on Set goals/strategies Brainstorm specs/propn. Idealize; Use “What if?” Analogize; Experiment Prototype tool; Pilot

(Topic)

Define Problem Define/sketch customer Make field visits; Network Observe anomalies, pains & trade-‐offs QuesFon ecosystem Explore in space/Fme


Problem Definer

Solu4on Builder

Problem Analyzer

Solu4on Improver

Value Learner





Problem Measurer

Rapidly Discover and Solve BUMPs of Portable Music Players The 6 Jobs of Highly Innova4ve Entrepreneurs

Listen to Music




Problem Definer

Solu4on Builder

Problem Analyzer

Solu4on Improver

Value Learner





Problem Measurer

Rapidly Discover and Solve BUMPs of Mouse Traps The 6 Jobs of Highly Innova4ve Entrepreneurs

Trap a Mouse




Problem Definer

Solu4on Builder

Problem Analyzer

Solu4on Improver

Value Learner





Problem Measurer


Rapidly Discover and Solve BUMPs of Shopping Carts The 6 Jobs of Highly Innova4ve Entrepreneurs

Transport Groceries



Problem Definer

Solu4on Builder

Problem Analyzer

Solu4on Improver

Value Learner





Problem Measurer

Rapidly Discover and Solve BUMPs of Washing Machine The 6 Jobs of Highly Innova4ve Entrepreneurs

Clean Clothes




Problem Definer

Solu4on Builder

Problem Analyzer

Solu4on Improver

Value Learner





Problem Measurer

Rapidly Discover and Solve BUMPs of Lawnmowers The 6 Jobs of Highly Innova4ve Entrepreneurs

Lawn-‐ mower




Problem Definer

Solu4on Builder

Problem Analyzer

Solu4on Improver

Value Learner





Problem Measurer

Rapidly Discover and Solve BUMPs of Mosquitoes The 6 Jobs of Highly Innova4ve Entrepreneurs

Mosquitoes




Problem Definer

Solu4on Builder

Problem Analyzer

Solu4on Improver

Value Learner





Problem Measurer

Rapidly Discover and Solve BUMPs of Department/Unit/OrganizaJon The 6 Jobs of Highly Innova4ve Entrepreneurs

Department/ Unit/ Org.




Problem Definer

Solu4on Builder

Problem Analyzer

Solu4on Improver

Value Learner

Build Solu4on

Analyze Problem

Improve Solu4on

Learn What’s Valued


Measure Problem Problem Measurer

Object

Date: ………………………………....

Define Problem

(Topic)


Introduc4on The tool of ROD Map for 6 Problem Solving Heroes describes six archetypal heroes in a problem-‐solving spectrum or cycle. Based on the DB-‐MAIL Cycle as well as the 5Ps of a Clinical Microsystem, the ROD Map for 6 Problem Solving Heroes is presented in the format of a tabular worksheet. The ROD Map is structured into two parts: an upper part and a lower part. The upper part provides general informaFon based on the 5 Ps of a clinical microsystem while the lower part contains a table for applying the 6 Problem Solving Heroes.

Objec4ve The tool of ROD Map for 6 Problem Solving Heroes is especially useful for iteraFvely documenFng and solving customer problems. By using parallel or tollgate thinking in the secFon on 6 Problem Solving Heroes, the Fme taken to solve problems and resolve conflicts especially in meeFngs and projects is considerably reduced.

Delight The ROD Map can be used for systemaFcally solving both rouFne (“tame”) and non-‐rouFne (“wicked”) problems. The porta-‐bility, simplicity, and versaFlity of the ROD Map facilitate accelerated learning as well as rapid achievement of project goals.

Procedure 1.  Form a Red Ocean DisrupFon (ROD) team, Problem Solving Team, or Clinical Microsystem Team 2.  Make a large printout or drawing of the template for the ROD Problem Solving Styles and place it on a table or wall 3.  Complete and validate the 5Ps in the upper part of the ROD Map: Purpose; PaJents (Customers); PaNerns of

Performance; Processes; Professionals (Staff/Team) 4.  SystemaFcally complete and validate, one column at a Fme, the lower part of the ROD Problem Solving Styles which

contains the 6 Problem Solving Heroes: Problem Definer ; SoluJon Builder; Problem Measurer; Problem Analyzer; SoluJon Improver; Value Learner

5.  Decide, at the end of cycle, iteraFon, or experiment, whether to conFnue or end the project

References De Bono, E. (1999) Six Thinking Hats. USA: Back Bay Books.

ROD Map for 6 Problem Solving Heroes Rapidly Discover and Solve BUMPs


PROBLEM DEFINER

SOLUTION (PROTOTYPE) BUILDER

PROBLEM MEASURER

PROBLEM ANALYZER

SOLUTION IMPROVER

VALUE LEARNER

Customer Story (ROD Problem)

Provider Story (ROD SoluJon)

Learning Story

Purpose (Aim/Vision/Outcome): ……………………………………………………………………………………………………………………..…………………..…..…… Pa4ents (Customer): …..…………………………………………………………………………………………….….……….………..……………………………..…………..…… Pa`erns of Performance (Goal/Strategy/Job-‐To-‐Get-‐Done/Targets): ……..…………..……..……………..…….…………………………….…… Processes (Product/Service/Business Model): ………………………………..…….……………………………….………………………………………………….. Professionals (Staff/Team): ………………………………..…….…………..…….……………………...………………………….……………………………………………..

Date: ……………………………….... ROD Map for 6 Problem Solving Heroes



PROBLEM DEFINER


PROBLEM MEASURER

PROBLEM ANALYZER

SOLUTION IMPROVER

VALUE LEARNER

Who?

What? Where? When? How? Why?



Learning Story




ROD Personality Test for

Red Ocean Disrup4on (ROD) Teams

ROD Personality Test for Red Ocean Disrup4on (ROD) Teams Rapidly Discover and Solve BUMPs


11/11/13 12:40 PMROD Personality Test for High Performance Teams

Page 2 of 3https://docs.google.com/forms/d/1Gr5RM32tVyFjx-LVKxo4R0FwXdNy9d5tbd8ebNoalx8/printform

10) I like to keep track ofinteresting situations and events

11) I am usually critical of thestatus quo

12) I enjoy trying out new things

13) I like to logically breakdownand analyze problems

14) I know a lot ofpeople/organizations that are likemy target customer

15) I like to document problemsand things that go wrong

16) I like to build prototypes ormock-ups of ideas

17) I like to use systematic orformal tools for solving complexproblems

18) I like to verify that products areas advertised

19) I like to listen and learn fromother people's problems

20) I like to look for patterns inproblems

21) I look at things from multipleperspectives

22) I like sharing ideas,knowledge, and life lessons

23) I like asking other people forideas and suggestions

Strongly Agree Agree Somewhat Agree/Disagree Disagree Strongly Disagree


Strongly Agree Agree Somewhat Agree/Disagree Disagree Strongly Disagree

Strongly Agree Agree Somewhat Agree/Disagree Disagree Strongly Disagree 5 4 3 2 1

Key For Score



PROBLEM DEFINER


PROBLEM MEASURER

PROBLEM ANALYZER

SOLUTION IMPROVER

VALUE LEARNER

Empathizes with and discovers people’s problems Looks at the problems, obstacles, and pains of customers CreaFvely defines or frames problems Observes things that are going wrong

Generates ideas Develops rough soluFons Loves novelFes Open to change

Looks/documents facts and informaFon that confirm problems Determines possible impacts of soluFons or tools on other people

Reviews exisFng data and informaFon Deeply under-‐stands pa8erns and trends of problems IdenFfies the weakest link in a ‘chain’ of problems Spots fatal flaws

Refines or build on the ideas of others Sees the advantages and disadvantages of alternaFve soluFons Loves disrupFve or lateral thinking OpFmizes and implements soluFons

Learns quickly especially by reflecFon Weighs risks of opFons Manages progress of project Determines the value or viability of a project

Average of scores: 1; 8; 11; 14; 19



Av. of scores: 2; 7; 9; 13; 20







PROBLEM DEFINER


PROBLEM MEASURER

PROBLEM ANALYZER

SOLUTION IMPROVER

VALUE LEARNER



Learning Story




0 2 4 6 8 10

Problem Definer

Solu4on (Prototype) Builder

Problem Measurer

Problem Analyzer

Solu4on Improver

Value Learner



0 2 4 6 8 10

Problem Definer

Solu4on (Prototype) Builder

Problem Measurer

Problem Analyzer

Solu4on Improver

Value Learner



BONUS TOOL

Trade-‐off Map One-‐Page Worksheet That OperaFonalizes

The Methodology of The 6 Jobs of Highly InnovaFve Entrepreneurs

TRADE-‐OFF MAP

(-‐): PAIN:

(+): DE

LIGHT

:

BLUE OCEAN [Business Model]

RED OCEAN [Business Model]

Ideal Final Result (IFR): Insanely Great Experience or Ideal Minimum Viable Product (MVP)

Big Urgent Market Problem (BUMP): ………………………………………………………………………………………………………………… Job To Be Done (Market/Goal): ………………………………………………………………………………………………………………………….

Low (1)

High (10)

Low (1)

High (10)

Visual Tools for Value Posi4oning, Market Segmenta4on, and Compe44ve Analysis

CHARACTERISTICS TOOLS (TASKS/FUNCTIONS)

Tradi4onal X/Y-‐Compe44ve Graph

Petal Diagram (Steve Blank)

Trade-‐off Map (Rod King)

1) Market (Brand) PosiFoning; Perceptual Mapping ü  ü 

2) Classic Market SegmentaFon (ExisJng Market/Customers) ü  ü  ü 

3) Job-‐To-‐Be-‐Done Market SegmentaFon (Future Market) ü 

4) Fractal Market SegmentaFon (Customer Personas) ü 

5) Adjacencies/Adjacent Markets: Red Ocean/Blue Ocean ü  ü 

6) Players (OrganizaFons) in CompeFFve Landscape ü  ü  ü 

7) Investments in CompeFFve Landscape ü  ü 

8) Industry (Value) Benchmarking; (Value Curves) ü 

9) Business Model Archetypes or Pa8erns ü 

10) Value ProposiFon Design; Strategy Canvas ü 

11) Classic CompeFFve (3 Generic) Strategies ü 

12) DisrupFve InnovaFon Strategy ü 

13) Blue Ocean Strategy (Value InnovaFon) ü 

14) Red Ocean DisrupFon (ROD) Strategy/TacFcs (4 AcFons) ü 

15) Ideal Final Result (IFR); Ideal Min. Valuable Product (MVP) ü 

16) Trends of EvoluFon (Moore’s Law) ü 

17) Analogical Tools: Product Analogs/AnFlogs ü 

18) ResoluFon of Trade-‐offs/Conflicts/ContradicFons ü 

19) Brand DisrupFon: DisrupFve Value Factors ü 

20) ExisFng/Expected Price Line (Price-‐Benefit Map) ü 