Funding Your BusinessIdeas and Secrets from 4 Experts

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Hi, my name is Steven Cox.

#tcs2016 @steven_cox

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Learning

On-Deman

d#tcs2016 @steven_cox

Helping Instructors Earn More

Doing What They Love

OUR MISSION

We EMPOWER people to

learn, earn and grow.

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Stages of TakeLessons

Funding$19,000,000

#tcs2016 @steven_cox

4

Back of the

Napkin

TAKELESSONS FUNDING PATH

6 People and a Dog

TheRocket Ship

Controlled Chaos

Phase I:Back of the Napkin

Traction Amounts Who Funds

* Idea Stage* Product Market Fit* First Tech Build* $0 - $1m revenue

$50K - $1m YourselfFriends / FamilyBeg, borrow, stealWork for Free

Phase I: Back of the Napkin

TakeLessons’ First Two Investors

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Ship Something. Convert

Early Believers.#tcs2016 @steven_cox

Goal

Phase II:6 People and a Dog

Traction Amounts Who Funds* Initial Customers* Product Market Fit* Initial Team* Super-fun stage* $0 - $3m revenue* Figure it out or quit* Tim Ferris Business

$500K - $2m Co-foundersFriends / FamilyLocal AngelsAngelListKickstarter

Phase II: 6 People and a Dog

TakeLessons’ First Investor

$163M

441 3,379RAISED STARTUPS INVESTORS

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Product / Market Fit.

Don’t Die.#tcs2016 @steven_cox

Goal

Phase III:TheRocket Ship

Traction Amounts Who Funds* Explosive Growth* Big addressable market* Experienced Team* Giant scalability possible* $3 - $10m revenue* Thousands of customers* Company infrastructure

$3 - $10m AngelListSuper-Angels Venture Capital

Phase III: The Rocket Ship

40 – 10 – 3 - 1

Guy Kawasaki: 10-20-30

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Build a Team.

Step on the Gas.#tcs2016 @steven_cox

Goal

Phase IV:ControlledChaos

Traction Amounts Who Funds* Growing Up* Growing profitably* Corporate governance* Lots of customers* More Experienced Team* Meaningful Bus Dev* $10 - $50m revenue

$5 - $50m Venture (Part II)Private EquityVenture Debt

Phase IV: Controlled Chaos

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Business Development

Fast Growth

Acquisitions

Board Members

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Leadership Position.

Build Moats.#tcs2016 @steven_cox

Goal

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Stages of TakeLessons

FundingSUMMARY#tcs2016 @steven_cox

4

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BE CLEAR on the type of company you want to build.

There are DIFFERENT INVESTORS for

different stages

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To reach the next stage, you must EXECUTE WELL at the current stage.Venture Capital IS

NOT for everyone.

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Other people’s money means…RESPONSIBILITY…

FIDUCIARY DUTY…

EXCEPTIONAL EXECUTION

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My Big List of Startup and Funding Help:

StevenCox.com/startup-library/