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A short call to action about getting KPIs and KPI-focused agencies in place before anything else.
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THE 3 A’S OF BUILDING A FOCUSED ONLINE ORGANISATION
Patrik Svensson – March 2012
x
Focus on the Assets you need to control
Actual Content (Images, Text,
Data)
Actual Interactions
(HTTP, Javascript, Jquery)
BEHAVIOR/PROCESSES
CONTENTSTRUCTURE
Data
SITE STRUCTURE
SiteMap(XML), LInks
DOMAIN STRUCTURE
Content Design(CSS, Jquery UI)
PRESENTATION
Top domains, subdomains,
etc
INFRA STRUCTURE
IP, Hosting, Software,
GitHub, etc
Find the right Agencies to work with
Actual Content (Images, Text,
Data)
Actual Interactions
(HTTP, Javascript, Jquery)
BEHAVIOR/PROCESSES
CONTENTSTRUCTURE
Data
SITE STRUCTURE
SiteMap(XML), LInks
DOMAIN STRUCTURE
Content Design(CSS, Jquery UI)
PRESENTATION
Top domains, subdomains,
etc
INFRA STRUCTURE
IP, Hosting, Software,
GitHub, etc
WWW Agency Design AgencyTechnology Agency Function Agencies(E-Commerce, Online Support,
Online Advertising, On-site Search) x
Ac;onable KPI’s enable focus
Actual Content (Images, Text,
Data)
Actual Interactions
(HTTP, Javascript, Jquery)
BEHAVIOR/PROCESSES
CONTENTSTRUCTURE
Data
SITE STRUCTURE
SiteMap(XML), LInks
DOMAIN STRUCTURE
Content Design(CSS, Jquery UI)
PRESENTATION
Top domains, subdomains,
etc
INFRA STRUCTURE
IP, Hosting, Software,
GitHub, etc
- Acquisition - Bounce rate
- Conversion rate - Checkout abandonment
- Attribution
WWW Agency Design AgencyTechnology Agency Function Agencies(E-Commerce, Online Support,
Online Advertising, On-site Search)
KPI Agencies
Wanted: KPI Agencies