THE #1 STRATEGY YOU SHOULD KNOW

TO BUILD A LEADING MARKET POSITION

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THERE IS A BIG DISCONNECT

BETWEEN HOW YOU SELL YOUR PRODUCTS AND HOW IT IS RECEIVED

BY YOUR CLIENTS

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9 OUT OF 10 TIMES YOUR

IMPORTANT MESSAGES DON’T GET THROUGH

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MESSAGES ARE SENT FROM THE SMART AND NEW PART OF THE

BRAIN

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BUT YOUR

MESSAGES ARE RECEIVED BY THE REPTILIAN BRAIN

THAT IS

5 MILLION YEARS

OLDER (AND NOT AS

BRIGHT)

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RESEARCH

SHOWS THAT

95% OF OUR

DECISIONS ARE ACTUALLY

DRIVEN BY OUR SUBCONSCIOUS

MIND

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IF YOU TRY TO SELL YOUR

PRODUCTS BASED ON RATIONAL

INFO ALONE, YOU ONLY USE 5%OF

YOUR INFLUENTIAL POWER

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THIS IS A SERIOUS PROBLEM IF YOU

WANT TO HAVE A LEADING POSITION IN THE MARKET

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BY TRIGGERING THE REPTILIAN BRAIN, YOU CAN TALK TO THE HEART AND MINDS OF PEOPLE

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THAT’S

EXACTLY WHAT LEADING

COMPANIES DO!

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LET’S TAKE A

LOOK AT

STRATEGY/ BRAIN RULE

1

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SHARE WHY YOU EXIST

SHARE YOUR HIGHER GOAL

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Brain Rule 1 to build a leading market position

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