Text Message Marketing for Oil change shops

Text Message Marketing Tips

For Your Oil Change Shop

Presented By:

SMS Dominator

SMS (Short Message Service) Text Message Marketing is the ability to send “permission-based” text messages to a group of people who have opted-in to your mobile list.

The small, yet powerful, 160 character space is one of the best marketing tools available today.

What Is Text Message Marketing?

How Text Message Marketing Works

Why Text Message Marketing?

WHY?

Text Messaging is the Most-Used Mobile

Service

More Than 6 BILLION Mobile

Subscribers World-wide

Most Mobile Users Send and

Receive Text Messages Daily

More Than ½ of U.S. Mobile Spending is

LOCAL

Consumers ALWAYS Have Their Mobile Devices with

Them

4.1 Billion Texts Are Sent

Daily in the U.S Alone

Extremely TARGETED

Permission-Based (Opt-in)

Reliable, INSTANT Reach

Benefits of Text Message Marketing

High Open Rates

High Response Rates

Reduced Advertising Costs


Personalized Communication

Builds Client Loyalty

Can Go Viral


Ways to Build Your Mobile List

Text to Join

Email List

Website Sign-

Up

People Opt-in Using Your

Keyword and Short Code

Add a Mobile Sign-Up Form to

Your Website

Email Your Customer

List and Ask Them to Join Your

Mobile List

Social Media

Sign-Up

Ask Your Social Media

Followers to Join Your Mobile List

Manual Sign-

Up

Newsletter Sign-Up

Create a Newsletter

on Auto Maintenanc

e Topics

Manually Add New Clients

Who Agree to Join

Ways to Build Your Mobile List

Oil Change Shop Flyers Business Cards Radio Ads TV Commercials Billboards T-shirts Posters Anywhere Else

Your Target Market Will See Them!

Where to Advertise Your Short Code and Keyword?

Text 55555 to OILNOW and Get 10% Cash Back On Your Purchase

Text Message Marketing Ideas For Your Oil Change Shop

Idea #1Idea #1 Idea #2Idea #2 Idea #3Idea #3

Use Appointmen

tReminders

to Cut Down on “No-Shows”

Offer Mobile Coupons

and Discounts

Send Text Message Offers on Slow Days to Increase

Traffic

Text Message Marketing Ideas



Send Customers

Helpful Auto Tips from Time

to Time

Alert Customers About New

Services

Send Customers

Auto Service

Reminders




Use QR Codes to

Direct People to

Your Website or

to Your Shop

Hold Contests with Your

Mobile List to Keep Them

Engaged

Implement a “Forward

to a Friend” Coupon Program




Send“Thank You”

Messages to Your

Customers

Interact Efficiently With Staff Members

Conduct Client

Satisfaction Surveys and Polls

Different Types of Text Marketing Uses for Appointments

ConfirmationConfirmation ReminderReminder CancellationCancellation

Types of Text Marketing Uses for

Appointments

Different Types of Text Marketing Campaigns

Save Save MoreMore

Spend Spend MoreMore

Purchase Purchase MoreMore

Get a Get a FreebieFreebie

Types of Text

Marketing Campaigns

Let’s Take a Closer Look at These…

EXAMPLE

Ms. Smith, you have an appointment with Oil Spot on January 6th at 3pm. Please call 555-555-5555 if you can not make it.

ConfirmationConfirmation

EXAMPLE

Mr. Jones, it’s time for your quarterly Oil Change. Please contact Oil Spot at 555-555-5555 to schedule.

ReminderReminder

EXAMPLE

Mrs. Brown, I am sorry, but we had to cancel your appointment with Oil Change Spot on Jan 9th. Please call us to reschedule at 555-555-5555

CancellationCancellation

Save Save MoreMore

EXAMPLE

Show this text to receive 20% off your next Oil Change at Oil SpotEXP 5/15

EXAMPLE

Spend $50 or more at Oil Spot and receive 10% OFF your next visit when you show this text. EXP 5/15

Spend Spend MoreMore

EXAMPLE

Purchase an Oil Change and receive a new air filter for $10 at Car Spot when you show this text. EXP 5/15

Purchase Purchase MoreMore

EXAMPLE

Come in to Oil Spot for an oil change and get a Car Wash for FREE. EXP 5/15

Get a Get a FreebieFreebie

Reduce “No-Shows”

Ability to Fill More Canceled Appointments

Lowers Lost Revenue

Saves Staff Some Time

Easy - No Software or Technical Knowledge Required

Benefits of Appointment Reminders

Tell List Subscribers What to Expect as Soon as They Join

Always Include Your Oil Change Shop’s Name in Your Messages

Make it Easy for Your Customers to Opt-Out of Your List

Notify Customers of Potential Text Message Costs

Text Message Marketing Points to Remember

Sending Out Sporadic, Inconsistent Messages

Sending Out Spam

ONLY Sending Out Promotions

Text Message Marketing

Mistakes To Avoid

THANK YOUTHANK YOU

For Viewing Our Text For Viewing Our Text Message Marketing Message Marketing

Presentation!Presentation!

If You Would Like More Information About

Text Message Marketing, Contact Us Today.

SMS Dominatorhttp://smsdominator.com