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MARKETPLACE 2016 POWERPOINT TEMPLATE
MARKETPLACE 2016
5 Ways to Use SMS Marketing
Judd Wheeler 3Cinteractive
MARKETPLACE 2016
MARKETPLACE 2016
Read Rate 98%
22% 29%
12%
0%
20%
40%
60%
80%
100%
SMS Email Twitter FaceookFrost and Sullivan (2011)
MARKETPLACE 2016 (SlickText) (Nokia)
150 <5 sec number of times a day the average
person looks at phone often time it takes for SMS messages
to be read upon receipt
MARKETPLACE 2016
Effective
(Mailchipm) (TextBoard)
19% 4.2% SMS click-thru email click-thru
Timeliness
MARKETPLACE 2016 Oxygen8
90% / 90 read in 3 min / ave time read (sec)
Timely
MARKETPLACE 2016
160(+) 25 characters max words
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33% 1.3x Email list gone Change phone number
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ROI
Permission
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MMA
Carriers FCC / TCPA
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Protect & Trust
MARKETPLACE 2016
Growth
MARKETPLACE 2016
Anatomy of a Text
Marketing • Call to Action / Offer • Opt-out
Transactional • Information
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Short Code Long Code 34343
866-443-5505
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How to Choose a Provider
•Security
•Volume
•Compliance
• Complex Workflow
• Integrations
• Relationships
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Opt-in Opt-out Thank you for your text. You have successfully subscribed to our mailing list. To opt-out, reply STOP. Can send one follow up – non marketing
• Confirm • Hook • How Often
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Safe Hours
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Cost of Unsubscribe Starting
Database Unsubscribe
Rate Redemption
Rate Revenue /
Redemption Cost of Sales Gross Profit
Unsubscribe Impact
1,000,000 0% 25% $20 10% $ 4,500,000
1,000,000 1% 25% $20 10% $ 4,455,000 $ (45,000)
1,000,000 2% 25% $20 10% $ 4,410,000 $ (90,000)
1,000,000 3% 25% $20 10% $ 4,365,000 $ (135,000)
1,000,000 4% 25% $20 10% $ 4,320,000 $ (180,000)
1,000,000 5% 25% $20 10% $ 4,275,000 $ (225,000)
MARKETPLACE 2016
Cost of Unsubscribe Database
Before Content Sent
Unsubscribe Rate
Redemption Rate
Revenue / Redemption
Cost of Sales Gross Profit
Unsubscribe Impact
1,000,000 1% 25% $20 10% $ 4,455,000 $ (45,000)
990,000 1% 25% $20 10% $ 4,410,450 $ (89,550)
980,100 1% 25% $20 10% $ 4,366,346 $ (133,655)
970,299 1% 25% $20 10% $ 4,322,682 $ (177,318)
960,596 1% 25% $20 10% $ 4,279,455 $ (220,545)
950,990 1% 25% $20 10% $ 4,236,661 $ (263,339)
MARKETPLACE 2016
Cost of Unsubscribe Database
Before Content Sent
Unsubscribe Rate
Redemption Rate
Revenue / Redemption
Cost of Sales Gross Profit
Unsubscribe Impact
1,000,000 2% 25% $20 10% $ 4,410,000 $ (90,000)
980,000 2% 25% $20 10% $ 4,321,800 $ (178,200)
960,400 2% 25% $20 10% $ 4,235,364 $ (264,636)
941,192 2% 25% $20 10% $ 4,150,657 $ (349,343)
922,368 2% 25% $20 10% $ 4,067,644 $ (432,356)
903,921 2% 25% $20 10% $ 3,986,291 $ (513,709)
MARKETPLACE 2016
1: Provide Value
•12 days of deals
•Offers
• Inventory Updates
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2: Build Relationship
•Get to know
•Keep updated on schedule
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3: Transactional
•Payment confirmation
•Payment reminder
•Expiration
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4: Reduce Friction
• Card on File
• Charitable giving
• Loyalty sign up
• App download
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5: Automation
•Hours/location
•Bus
•Special date offers
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BONUS: Gamification
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#Fail: Cancer Research (downside of shared)
•SMS keyword changed from BEAT to DONATE • Resulted in donations directed to the children’s
charity, UNICEF •Smartphone auto-correct “helping” texters with their spelling • BEAT to BEAR
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#Fail: Forget the “QUOTES”
• San Manuel Indian Bingo & Casino: LA Dodgers game
TEXT “SPRING” TO 99158
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#Fail: Don’t Use NUMB3RS
Text “NOR002” to 41411
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What’s Next?
OTT (Over the Top) RCS (Rich Communication System)
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Summary
• Your customers are mobile
• Respect your customers
• Provide value
• TEST
Judd Wheeler [email protected] 3Cinteractive
Demo: Text SMS to 34343 Demo Compliance Language: By texting SMS to 34343, 3C will send you text messages providing information and examples about its products and services. Message and data rates may apply. You will receive recurring messages in connection with your choice selections. See http://www.3csms.mobi/3Cdemo/ for terms and conditions and http://www.3C.com/privacy/ for privacy policy.
