Ten Commandments Suggestions for Social Media for

Business

2 Doug Winfield—PRSA: The Forbidden Dance

The Distinctions Between B to B and B to C Social Media are largely artificial, and function to divert businesses (and agencies) from reality.

3 Doug Winfield—PRSA: The Forbidden Dance

Social Media is everywhere, and there’s very little you can do to stop it.

4 Doug Winfield—PRSA: The Forbidden Dance

Social Media is not Facebook or Twitter.

Social Media is not a site or a service. It’s an enabler of human behaviors.

5 Doug Winfield—PRSA: The Forbidden Dance

It’s about the audience, stupid!

What do they seek & say?

Where are they doing it?

6 Doug Winfield—PRSA: The Forbidden Dance

Social Media cannot be owned by PR, Advertising, Marketing, HR, IT, Legal.

It’s a common playing field that requires the participation of experts, but its power is in the everyday conversations & sharing it enables.

7 Doug Winfield—PRSA: The Forbidden Dance

You need a social media perspective.

Not a social media policy.

8 Doug Winfield—PRSA: The Forbidden Dance

Not everyone is your friend. What you say is probably not private. Assume your employer, coworkers, competitors, customers, regulators and acquaintances are probably listening. You should be too.

9 Doug Winfield—PRSA: The Forbidden Dance

Listening is the first step in understanding the power of social media. Offer opportunities for feedback and sharing whenever that is possible Use social media content to spark conversation and provide context.

10 Doug Winfield—PRSA: The Forbidden Dance

Facebook is your worst nightmare.

Facebook should be embraced, but with care.

11 Doug Winfield—PRSA: The Forbidden Dance

Social Media & Search are inseparable.

If they search it, what will they find?