COMPANY PR PROGRAM UPDATE

AGENDA

Program goals

Results summary

Program scorecard

Today and forward

Addendum

− Coverage and briefings catalogue

WHAT WE SET OUT TO DO

Restate your key goals here, examples below

Establish Company as a thought leader/industry resource in IT trades

Expand coverage into business press

Increase positive reports on Company from tier one analysts

List major achievements from media relations program below

Increased focus on creating new media opportunities in key trends areas such as BYOD and Big Data, which led to a significant increase in coverage

Engaged CEO as an industry commentator for select IT trades and business press, securing coverage as a result

MEDIA RELATIONS

WHAT WE’VE DONE

List major achievements from IAR program, include logos for visual appeal

Expanded existing analyst relationships

Introduced Company to new analysts

Garnered exposure with end users via reports, Q&As, profiles and conversations

ANALYST RELATIONS

WHAT WE’VE DONE

COVERAGE HIGHLIGHTS

Note: Full coverage catalogue in addendum.

Provide a snapshot of your best coverage, add type of coverage secured (Q&A, byline, report, etc.) and SME quoted if desired

Feature Quoted Mention0

5

10

15

20

25

22

810

Art

icle

s

COMPANY PROMINENCE

COVERAGE QUALITY

KEY:

Feature:

Define coverage thatconstitutes a feature

Quoted:

Executives quoted one or more times

Mention:

Company mentioned

Business Trade Blog Analyst0

2

4

6

8

10

12

14

16

18

20

4

20

12

4

Art

icle

s

OUTLET TYPE

COVERAGE QUALITY

PROGRAM SCORECARD: WHAT’S WORKED

List the elements that are driving results, examples below

Fresh POVs from C-Suite key to expanding influencer relationships

More efficient process for drafting, approving and issuing materials

Direct access to spokespeople to move opportunities forward and to completion faster

Streamlining budget approvals and reconciliations

PROGRAM SCORECARD: CHALLENGES

List the elements that are posing challenges, examples below

Having a stable of “go-to” customer references to penetrate top-tier trade opportunities

Finding internal resources with time to develop contributed content

WHAT WE’RE DOING NOW

Discuss how PR is adapting to overcome challenges and drive additional results, examples below

Working together to be more realistic about edops worth pursuing to increase close rate

Building pipeline of targeted opportunities

Conducting customer/prospect survey on IT trends and spending

Continuing to foster existing analyst relationships and establish new ones

SUPPORTING FUTURE SUCCESS

Discuss what else can be added to the program to enhance it, examples below

Mine for customer stories to more easily push case study placements

Comment on publication and industry blogs to increase POV placements and visibility

Develop a Company blog and leverage as an additional platform for sharing your perspective