Tecomm 2013 off to on

How to move

from Offline

towards Online

business

Objectives

►Start thinking on Digital challengues

for your business

Objectives

►Start thinking on Digital challengues

for your business

►Inspire and more questions than

answers!

myself

►Digital inmigrant

myself

►Digital inmigrant, Business native ;)

myself


►Senior eCommerce Manager @

myself


►Senior eCommerce Manager @

►Director Digital Business Master @

Same film,

difference is only

attitude?????

Same film,

difference

is NOT only attitude,

preparation is Key.

Aplicable to you,

not only to companies

Are you prepared to

become an “Avatar” of the

new Digital world?

How was it

yesterday?

What is starting

to happen to

real people?

►ar fi Amazon vinde produse BOSCH mult mai ieftin LEROY MERLIN grup s-au oprit de a cumpara orice produs BOSCH și mi-am pierdut slujba mea (vânzător BOSCH fost în LEROY MERLIN)

Roles Sales person Bosch

Amazon

Leroy Merlin (local and hq)

Bosch (local and hq)

Government

Local store

Facebook

¿anyone else missing?

The most important

person:

the Consumer

What is the

situation

today?

Offline to

Online in 2

Steps…

#1 1.- Analisis of current situation

Think sincerely if your business will be valid

in 3/5 years without Digital action from you

Please involve valid stakeholders: current

leaders, future generation and customers /

business relatives

2.- Information treatment

Challengue your first ideas: ¿Your

conclusions have common sense? ¿Can I

double check with a third party or colleague?

Look for a sector expert that has run also a

similar Marathon (because it will be a

marathon…)

3.- Decision taking

You have already tons of information, the

opinion of many people but now you need to

be aisled and decide. Alone.

Choose the right roadmap, not the easiest

one and neither the most simple. Honestly

take the proper decision that you think will

allow your company to survive.

4.- Planing & Implementation

All the work done is not valid if you dont

write down a first roadmap and action plan

to transform your organization.

Summary #1

1.- Information

Analisis

2.- Does it makes

sense for you to go

Digital

3.- Decide

4.- Plan and start

action!

1.- Choose the right people

You will fail without the right team.

Digital natives team that does not have real

business experience will not succeed, and

the opposite is also valid.

#2

2.- Demonstrate Top Mgt support

The project will find lots of resistance and

obstacles. Only if 100% of the organization

perceives that the CEO fully supports the

project you will have a chance.

The CEO is the key stakeholder, if he

doubts then the team will not succeed

3.- Train and Advocate all organization

(become an evangelist)

Not all functions need to changue but all

functions need to understand why and

how things will be done.

Training is not enough.

1.- Choose your team

2.- Do you have CEO real support? Is it

known by all the people?

3.- You can not do it alone, train, advocate

and become a Digital Evangeslit

Summary #2

We just arrived, real

trip starts now…

►We have a skilled, talented and

engaged team and some kind of

positive environment around for the

Digital transformation of your

business.

We just arrived, real

trip starts now…

►We have a skilled, talented and engaged team and some kind of positive environment around for the Digital transformation of your business.

►Now, real hard work starts, hands on and start the Marathon to become future proof

Time to take

a look

outside-in

Insights to

Commerce

evolution and

Multichannel

Energy is neither created

or destroyed, only gets

transformed

Energy is neither created

or destroyed, only gets

transformed

like commerce

NO “commerce”

“Commerce”

“International”

commerce

“Mobile”

market

Traditional

Store

Shopping

centre

“Technology”,

lots of Technology

Vânzarea

la Distanță

“commerce”

globalization On and Offline

Retail and

Business Model

Digitalization

In store animation, Nike flagship store.

One day before Chicago Marathon

2013

The key to survive is simple…


dont forget to focus on the key


dont forget to focus on your

consumers

At the end,

eCommerce

is…………….

At the end,

eCommerce

is Commerce

With more

parties

involved

Conclusions

►Remember the history of the Lion and the

Gazelle in Masai Mara

Conclusions



►Off to On trip needs to be done by Profesionals,

Brands and Companies

Who is this guy?

Someone with

KLOUT above 60

Assume the

responsability not to

become Obsolete

Conclusions



►Off to On trip needs to be done by Profesionals,

Brands and Companies

►At the end, key success factor is Talented

People, supported by Technology

My commitment:

Did I succeded??

►Start thinking on Digital

challengues for your business

►Inspire and more questions

than answers!

Thanks and see you in the

Digital Economy

@Joseluisferrero

slideshare.net/joseluisferrero