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This is a 5min session I presented to a group of students at a D&AD event who are entering the 2012 D&AD Student Awards. As someone who has worked on both the client side and agency side I’m familiar with writing and responding to briefs but for this session I focused on how technology can be used in a creative response and highlighted some of the mistakes I’ve seen over the years.
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Andrew SpoonerCreative Technologist
@andspo
Technology & Ideas
Technology & Ideas1. Focus on the user2. Don’t let the technology *be* the
solution3. Make friends with your technology4. Context5. Challenge technology, but don’t break
it
Technology & Ideas1. Focus on the user2. Don’t let the technology *be* the
solution3. Make friends with your technology4. Context5. Challenge technology, but don’t break
it
Technology & Ideas1. Focus on the user 2. Don’t let the technology *be* the
solution3. Make friends with your technology4. Context5. Challenge technology, but don’t break
it
Technology & Ideas1. Focus on the user 2. Don’t let the technology *be* the
solution3. Make friends with your technology4. Context5. Challenge technology, but don’t break
it
Technology & Ideas1. Focus on the user2. Don’t let the technology *be* the
solution3. Make friends with your technology4. Context5. Challenge technology, but don’t break
it
Technology & Ideas1. Focus on the user2. Don’t let the technology *be* the
solution3. Make friends with your technology4. Context5. Challenge technology, but don’t break
it
Technology & Ideas1. Focus on the user2. Don’t let the technology *be* the
solution3. Make friends with your technology4. Context5. Challenge technology, but don’t break
it
Technology & Ideas1. Focus on the user2. Don’t let the technology *be* the
solution3. Make friends with your technology4. Context5. Challenge technology, but don’t break
it
[email protected]://ubel.ly/heybabybabypencil
@andspo
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