Upload
2-minute-explainers
View
30
Download
1
Tags:
Embed Size (px)
Citation preview
High-level product information is not enough
Prospects hear the same stuff from competitors
B2B buyers start out searching generically — not by brand [source: ThinkWithGoogle]
Comprehensive ≠ Compelling
PRODUCTIVITY!
COMPLIANCE!
SCALABILITY!
2
Why a shareable video idea is a good idea
Technology buying decisions made by teams
Your champions need backup!
Video content gets shared 12 times as often as links and text posts combined [source: Simply Measured]
3Source: LinkedIn
Why a “shareable idea” is a good idea
Buying team members come and go
Providers included in “solution set” come and go
Level of engagement changes
4Teams, Streams, and Provider Dreams
Hank Barnes, Gartner
Examples of shareable ideas
The following are excerpts from 2-Minute Explainer videos on YouTube illustrating examples of shareable ideas.
Links will open in a new window.