Description Sales professionals know that technology has never offered more powerful tools. However, email, phone calls, appointments… often overpower even the most tech savvy sales person. Fortunately, for most of us the answer is in our hand – our smart phone, in the cloud, or on our desk – our computers. Websites, apps, and software are available and promise to solve all of our efficiency problems. But which ones are right for you? This workshop contains a combination of theory and how to exercises that will teach attendees both the why and how-to of selling with technology in 2014. Attendees will be provided demo’s and discuss how these tools can be applied to improve your bottom line. Topics Cover in this session include • Understanding how customers source your products and services today • How search engine marketing and social media can work together to generate leads • Using the cloud to better manage your sales team and service your customers and prospects • Technology tips to increase sales
Citation preview
1. presents Technology For Inside and Outside Sales - Workshop
presented by Brian Bluff President & Co-Founder, Site-Seeker,
Inc.
2. We Are All Wired Wireless Everything is accessible online
The world seems so much smaller No more lines between work and
personal life Workers work Slackers slack
3. The Internet Used To Be Anonymous
4. Mobile Is Huge Canada - 19MM Smartphone subscribers, thats
63% of all subscribers - up 21%Y/Y Source:
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
5. How Are We Using Our Phones? Source:
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
6. B2B Mobile Visitors bounce at a 8% higher rate Visit 0.85
less pages Spend 29 seconds less Clearly the experience is not as
good
7. The Technology Has Changed - Again China - 12/2012, the
number of people accessing the Web on mobile phones passed those
accessing the web via pcs Source:
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
8. The Technology Has Changed - Again
9. The Technology Has Changed - Again Source:
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
10. Technology Is A Game Changer Source:
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
11. It Used To Be easier
12. All This Technology Is Like Has technology made your life
simpler? 2 extra hours per day
13. 2 Extra Hours A Day - What Canadians Would Do Spend time
with family o 47% women / 46% men Take a nap o 31% women / 33% men
Read a book o 54% women / 27% men Watch movies o 26% women / 30%
men Get intimate o 27% women / 41% men Source:
http://www.huffingtonpost.ca/2012/07/23/more-time-in-aday_n_1695303.html#slide=more240257
14. Canadians Are Happy In 2011 92.3% of Canadians were
satisfied with their lives Source:
http://www4.hrsdc.gc.ca/[email protected]?&iid=19&sid=8&chartid=2
15. Top Ten Time Management Tips 1. Plan your week 2. Plan your
day 3. Plan for emergencies 4. Say no 5. Remember your ABCDEs 6.
Finish what you start 7. When at work, work 8. Take a break! 9.
Limit distractions 10.Make tomorrows list today Eat the frog
rst!
16. Top Ten Time Management Tips Eat a live frog first thing in
the morning and nothing worse will happen to you the rest of the
day. - Mark Twain
17. Evaluate Your Current Use Of Time iPhone and iPad Free and
paid version Easy to add and organize activities Multiple timers
Pie charts Custom reports Color coding Paid Unlimited activities
Backup Export Eternity
19. How Should You (Your Reports) Spend Time? Create your
buckets Sales, Marketing, Prospecting, Services Existing Accts, New
Client Selling, Proposal Creation, Meeting/Admin, Learning,
etc
20. How Should You (Your Reports) Spend Time? What should you
do more of/less of? What would be the result?
21. How Should You (Your Reports) Spend Time?
22. Email Management How many emails are in your inbox? 0 100
1000 More?
23. Email Management Keep it closed Check twice a day Can you
say distraction?
24. Email Management Tips In Groups Brainstorm top 3 email
management tips make a list
25. Email Management Four options Delete (or archive) Delegate
Defer Respond Two minute rule Three folders max! Action required
Archived Waiting for
26. Email Management Using rules to color code messages
27. Browsers Which browser will you use in the future? Will you
really learn it?
28. Google Chrome Apps
29. Instapaper
30. Browsers: Addons, Extensions, Plugins
31. Best Browser Addons or Extensions Find an
App/Extension/Plugin to solve a problem
34. What are your favorite Advance Search Operators?
35. What are your favorite Advance Search Operators?
36. What are your favorite Advance Search Operators?
37. Search Engines Google Tips and Tricks
38. Online Storage In the Cloud
39. Online Storage In the Cloud Dropbox vs SkyDrive vs Google
Drive vs iCloud
40. Demo Google Docs and DropBox Integrated into laptop file
structure Sharing How do you use these services? Sales Tracker
Sales Procedures
41. Password Management
42. Scheduling Meetings
43. Scheduling Meetings
44. Scheduling Meetings
45. Setup a Doodle Appointment Sign in Create poll Invite
others Respond
46. Communication Instant message Audio chat Video chat Screen
sharing One-on-one Multi-person
47. Demo IM As A Business Tool Screen share Video
Conference
48. Mobile Apps Specic to each mobile operating system: Apple
App Store Google Play Windows Phone Store BlackBerry App World Some
apps are free, others are not Downloaded Paid apps - generally a
percentage, 20-30%, goes to the distribution provider (such as
iTunes)
49. Mobile Apps
50. Mobile Applications
51. Task Management/Planner
52. It Takes Seven Touches To Close A Deal How can you save
time and touch more people quicker? Automate Technology is you
friend Search and social OR social in search
53. Meeting Tools
54. Start A Joinme Meeting Create Invite Join Tour GTM
55. Sales is Like Fishing You cant succeed unless you cast your
line where the sh are. 1973 2013
56. Keywords Find traffic/keywords
57. iMovie Create Share Upload to YouTube Analytics
58. LinkedIn Very Powerful Sales Tool Jan 2013 200 Million
Users 200 Countries Professional Social Network LinkedIn is for
business, period!
59. LinkedIn Groups Find Join Start Discussion Whos creeping
you? Find People Advanced search
60. LinkedIn Very Powerful Sales Tool 1. Complete your profile
100% 2. Connect with everyone 3. Customize your websites 4. Tell
people what you stand for 5. Recommend others 6. Join and
participate in groups 7. Connect with Twitter 8. Ad company profile
9. Use applications 10. Optimize to rank - keywords 11. Bonus
Update often!!!!
61. Facebook
62. Schedule Content Effort
63. Everything Is Shared Source:
http://www.slideshare.net/kleinerperkins/kpcb-internet-trends-2013
64. SlideShare
65. Thank You! Questions? Thank you! Free 15-point online
marketing audit Value $1,000 Brian Bluff President & Co-Founder
Site-Seeker, Inc. [email protected] @BrianBluff w:
315.732.9281 x 11 m: 315.525.5416 Code: SSIFAC