Technology and social media developments in events_Conference and Incentive Travel Magazine's Agency Forum 2013

Tech & Social in events(a workshop for Conference & Incentive Travel Magazine’s agency forum)

@RandleLondon

Temperature

A few questions…

+Is Technology and Social Media in Events of Greater/Same/Less important than a year ago?

(Overall: 100%/0%/0%)

Temperature

A few questions…

+Are Technology and Social Media having a Positive/No Change/Negative impact on the Event experiences you create? (Overall – 95% rated Positive)

Temperature

A few questions…

+Do you feel Well Informed/So So/Inadequate/Bored by Technology and Social Media developments in the Events industry? (Overall ratings: 5%/65%/30%/0%)

Question

Sharing

+What information sources do you use to keep on top of social media developments? (Please scroll down to Slides 17-26 for the audience responses)

+What technology and social media challenges, questions or topics would you like to have answered or covered? (Please scroll down for the responses on Slides 27-36)

Question

Major trends + developments in events

5 key practical areas of innovation

+Connected devices

+High performance mobile computing

+Media sharing

+Online, photo and video publishing

+Content and inbound marketing

Major trends + developments – check out!

+‘Apps bloody apps’

+Event management platforms – Cvent, eTouches, Eventsforce

+Digital signage

+Augmented reality - $181m (‘11) > $5.2bn (‘16)

+Video projection mapping – Alfa Bank + Ralph Lauren

+Mobile technology – smartphones, tablets + 4G


+Content

+Social networks - Bizzabo + Qrious

+Photo and video sharing

+Social learning tools – Mixable, Backdraft

+LED lighting

+RFID/NFC

+Batteries


+IPS – IndoorAtlas + WaveLocator

+Media sharing and streaming – Qik + Livestream

+Local presentations – Nice Meeting + Crystal Interactive

+Gamification

+Virtual + Hybrid – On24 + Virtuvent

Major trends + developments - check out!

+Biometrics

+Natural user interfaces

+Robotics

+Ambient/Embedded intelligence

Harnessing technology & social

Unless technology

serves a need, it’s just a toy.


Technology is a driver not the goal.

Embed it in the natural behaviour.


“Technology: Why invest, what’s

next?” (MPI/Leeds Metropolitan University)

Thank you

Feedback from delegates

Topics/questions you want more information about

+ What is the significance of NFC?

+ Is the QR code already dead?

+ Event apps having a larger impact on the amount of paper being used in events

+ How do I identify cost effective, interactive technologies for events?

+ How do we help customers understand that technology and social media is just a tool in the toolbox and not a Holy Grail?

+ How to manage your social media rather than letting it manage you?

+ Suggested data and speed required for large crowds using WiFii hot spots at Festivals?

+ The opportunity presented by Facebook buying Instagram


+ Snapchat – is there a way to engage with this for events?

+ Audience responders via smartphone

+ Trends on Twitter

+ What’s new and what works?

+ Social media and tech made simple

+ Top 10 tools

+ Basic guides: novice to expert

+ Case studies


+ Feedback from events delegates in different sectors on what’s (tech and social media) well received and what’s not

+ Closed social media platform techniques for events with confidential content

+ Tech to create more immersive events for large numbers of delegates (1000-3000) events

+ What are your recommendations for ‘social media’ at confidential and/or private events @larrysbrain

+ Sustainable apps

+ Evolution of devices

+ Too much emphasis on social media – not enough on core

+ Live streaming – interactive virtual platforms


+ Facebook – business or social or both

+ Controlling what goes on status updates or tweets about events

+ Use of social media and technology in events with high compliance rules eg pharma/healthcare

+ Twitter + hashtag searches

+ Linkedin

+ Blogs

+ Internal social media

+ How best to persuade clients to engage social/tech in their events ie value/benefits vs costs


+ How to deal with confidentiality issues at sensitive events when considering tech/social > how to protect the client’s IP

+ Where will the Industry be in 5/10 years, how do we prepare/plan now re tech/social media

+ Keeping up to date

+ Twitter – how to attract more followers

+ How to avoid looking too needy for publicity

+ Will technology negate the need for meetings – “People to People”

+ Mobile apps

+ Using technology/tablets in meetings – capabilities

+ Creating groups/sharing information via Chatter/MSN


+ How to use Social Media as a sales tool and to win new business

+ Clarity of content

+ Too much time is spent on the App or Platforms rather than the Strategy, why?

+ Digital interaction is just a communication platform that is faster and more connected than before. Fundamentally it doesn’t change the need to to be clear about what needs to be said. Explain the risks and rewards more clearly

+ How can you use Facebook effectively to reach clients? Can it really be used as a B2B tool, or is it more of a personal or B2C tool?

+ Developing a meaningful community and keeping them engaged

+ Measuring its usefulness

+ Educating our delegates on using social media


+ Increasing engagement

+ Latest apps, gadgets, tech that we can adopt

+ Latest technologies for delegate experience enhancement

+ How to make events engaging and interactive using the latest gadgets

+ Keeping personal and professional online profiles separate eg Facebook personal, Twitter professional

+ How to tweet more effectively

+ Must have apps

+ How can we use technology to make management simpler?

+ Improving ways of integrating each form of social media so by feeding (and receiving) feedback to one source it auto links to others that exist including bespoke apps and tools

+ Finding time to tweet


+ Working out interesting content

+ Evaluating what activity is really worthwhile, or not

+ How do you ensure what you do with social media gets noticed in the world where people are inundated with soclal media

+ How do we choose which ones to use?

+ Who should we be doing it? Us or the Client? It’s a full time job!

+ Increase ‘Likes’ on Facebook page and increase awareness

+ Benefits of why apps should be used

+ Technology: best practices; what not to do/how to do it right; aspects to consider that influence experience

+ Social media: best practices – how can it add value vs overkill of tweets

+ Balance onsite and social media integration


+ Integrating social media in B2B events - C level audience

+ How to use social media to market my department

+ Control quality of content

+ Manage the variance in engagement

+ Measure the impact of social media at individual events

+ Identifying potential customers via LinkedIn

+ Meeting technology

+ Facebook engagement

+ How can we prove it works? Can it be measured?

+ What is the ROI on using social media?


+ Full engagement vs rudeness!

+ When appropriate and when not

+ Keeping it personal

Information sources for event professionals

Reuters.comItsnicethat.comWired.comEconomistTumblrChurchoflondon.comMy childrenC&ITNewspapers

Where I can learn about technology and social media development in events


BlogsFacebookF2F demos at trade shows eg The Meetings ShowLinkedIn updates/stories from relevant groupsGeneral interest researchTVFriends/co-workersTwitter



ForumsC&IT MagazineSocial media department in houseIML handsetsiPadCrowd CommsBlogsMagazinesColleaguesBBC website - trends.



Associations – more active involvement across a wide range of trade bodiesNewsletters: C&IT + EventDigital department at workSuppliersBooksTrade magsFacebook groupTech websites



Business analyticsM&ITGoogleLinkedIn suggested articlesTraining/educational coursesFacebook articles suggestedeConsultancySmart InsightsBlog posts

Where I learn about technology and social media development in events


WifeSearchMarketing forums/seminarsWebinarseBulletinsNewsflashWord of mouthSuppliersPartners



CompetitorsClients (products)Trial & errorFollowing other agenciesTweetdeck/HootsuiteTechFestDigital marketing pressTrade shows eg EIBTMCorbin’s blog



Our web designerMashableEvents newsfeedsTech mags TelevisionPRColleagues – IT & Graphic design teamsOther people’s eventsFresh conference



Event marketing summit, ChicagoTech CircusMPIGMICNot enough!Research papersSpecialist sitesDaily pressOffice presentations



Meeting/taking to expertsArcticstartup.comTechcrunchInternal digital division and tech directorsEvent workshops


Sitting Pretty

Closing comment

+ Thank you for your active participation. I hope you found the workshop beneficial.

+ With special thanks to the various information sources used in the composition of this workshop and to Conference & Incentive Travel Magazine.

+ Randle Stonier HonDEd., CEO, AddingValue, 57 Holly Road, Twickenham, TW1 4HW, UK. [email protected]. @randlelondon Tel: +44 208 831 7940

+ addingvalue.com

mailto:[email protected]

mailto:[email protected]